Online entertainment is fast becoming one of the most popular branches of the entertainment industry all over the world. The rise of streaming services and social media has seen internet usage among all age groups steadily increasing over the past few years. Nowhere has this been more apparent than in India, where online entertainment has overtaken traditional forms of entertainment.
These days, people in India are far more like to watch films and television online, as well as enjoying online gaming. There are a lot of different reasons for this, aside from the fact that technology itself has improved. The gaming and streaming sectors in the South Asian country have benefited from the rise of digitalization.
According to Business Today, India's gaming business is expected to be worth $1 billion by 2021, which is a tribute to the country's progress in this area. In this article, you'll learn more about the numbers behind the growing popularity of digital media in India as well as why this is.
Online Gaming in India
Online gaming is now better than ever, thanks to great investment in the industry and growing demand from consumers. The latest games are nearly always compatible with online play, allowing people to play with their friends and others from all over the world. Online gaming has become more popular in India over the last few years, and some of the biggest gaming companies have even opened offices in the country.
Aside from standard video gaming, many Indians also enjoy playing at online casinos with real money. These sites offer fun games and the chance to win cash. In addition, exciting offers such as the Bet365 bonus code India make things even more interesting, giving players more fun when they sign up. Online gambling companies can't operate in the country, but Indian players are free to sign up to offshore sites.
Online Streaming in India
Online streaming is now the most popular way to access media such as films and TV shows in India. Platforms such as Netflix, Amazon Prime, Hotstar, Voot, and more are all very successful with millions of subscribers. These services provide more convenience and better variety than standard media options, and are simple to use too.
As the number of these services grows, many Indians have to make a choice over which service to stay subscribed to. Different services provide different options, with some offering sports while others stick to original shows. There are now over 300 million streaming service users in India, and Indians spend nearly eleven hours a week watching video content, according to research. Despite this, streaming giants such as Netflix have found it difficult to make a significant impact in the market, blaming low-cost competition and not enough localized content.
Why is Online Entertainment Now So Popular?
Unlike traditional forms of entertainment, online media is far more convenient and easier to access than ever before. Instead of going to the cinema or playing at a casino, users can easily log into their favorite online platform to access games, movies, and TV shows. This also often works out cheaper, as subscribing to the streaming platforms you want to use gives you more control and better variety than cable TV packages.
The internet, in general, has become more accessible than ever in India, largely thanks to the growing use of mobile phones. Smartphones are now ubiquitous in the country, with around 54% of the population having access to a smartphone in 2020. By 2040, this figure is expected to reach 96%. This means that millions of people in the country are able to get online and enjoy digital media.
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