Srinagar- Mirchi Food Festival, organized and hosted by Mirchi 98.3 FM, concluded here on Sunday with food enthusiasts relishing wide variety of culinary delights over its three-day run.
The food festival, the first of its kind in decades, with Kashmir Observer as the media partner, attracted a large and diverse crowd from February 14th to 16th at Sher-i-Kashmir Park in the heart of Srinagar.
The event brought together the finest cafes and restaurants from across the region, offering an unparalleled culinary experience to food lovers, families, and tourists.
The festival featured over a dozen local food stalls, a variety of exhibitors, and family-friendly activities such as arcade games and a bouncy castle for kids. Live performances from legendary local singer Noor Mohammad and his team kept the crowd entertained throughout the weekend, creating an energetic and fun atmosphere for visitors of all ages.
The festival’s inauguration was a standout moment, emphasizing the significance of every individual and contributor within Kashmir’s food industry. The opening ceremony, attended by prominent chefs, street vendors, Wazwan chefs, food influencers, and key sponsors, celebrated the richness and diversity of Kashmir’s culinary scene.
This collective effort highlighted the importance of the food industry in showcasing the best of Kashmir’s gastronomic heritage. “The festival’s launch was not only a celebration of food but a moment to honour the region’s food culture and the people who bring it to life,” organisers said.
A major highlight of the event was the debut of Mirchi 98.3 FM’s new RJ, “Mirchi ka Rockstar” RJ Mehmood. His launch, amidst the vibrant energy of the festival, was a fitting addition to the event, making the occasion even more memorable. RJ Mehmood’s introduction added a lively element to the festival, and his connection with the audience further solidified the event as a cornerstone of entertainment in Srinagar.
Food stalls participating in the festival included Le Delice French Bakery, Black Bear Brew, Olives Garden and Grill, The French Talk, The Garage Cafe, Season 69, The Everest Kitchen, J Street, Wali’s Cafe, Hollywood Cafeteria, 14th Avenue Cafe and Grill, Beryl by Sizzling Bukhara, Curry Kettle, Spice and Scoops, Wazwan Hut, Coffee Stock Srinagar, Himalayan Products, Dry Fruit Haveli, and Jabsons Foods. In addition to food vendors, exhibitors from industries like Kashmiri Arts, Luxury Bags, Organic Skincare, Environmentally Friendly Skin Products, Cute Stationery Items, and Boutiques were also part of the event, including Unico, Emille.co, Glitter Exports, JD Boutique, and Zabarwan Gaming Zone.
TCI Max Cement, Arise Hyundai, Wallmax Home Furnishing and Decor, Asawir Jewellers and Qureshi Kabab Corner were sponsors and co-sponsors of the event.
Arvind Dhiman, Station Head of Mirchi Jammu and Kashmir thanked all the sponsors and said, “The event became a possibility with due efforts from each member involved.”
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