Pashmina Cart Launched in Kashmir

By Amjed Wani

The launch of Pashmina Cart, the first and only exclusive online marketplace for 100% Pashminas, is a significant development in the global market for Pashmina shawls. Pashmina Cart is an effort of collaboration, where we welcome every other brand which stands for same values and principles, says founder, Tajamul Rashid Wani who hails from Pampore “Saffron Town”. The platform aims to provide a high-tech and hassle-free platform for Kashmiri Artisans to showcase and sell their products directly to customers worldwide.

One of the unique features of is that it is free for all registered Kashmiri Artisans, allowing them to sell their products under their individual brands at retail without having to go through intermediaries. This bypassing of middlemen-ship can potentially lead to greater financial stability and economic growth for the region. With the rise of e-commerce platforms and the increasing demand for high-quality and unique products from around the world, the launch of has the potential to revolutionize the market for Pashmina shawls and support the livelihoods of Kashmiri Artisans.

Unlike traditional e-commerce platforms,, doesn’t charge any fees for listing, promoting, selling, or exhibiting the artisans’ products. All the artisans have to do is sign up, and the rest will be taken care of. This means that the artisans get to keep 100% of the profits from the sale of their products, which can significantly contribute to their financial stability and growth. Overall, the launch of is a positive step towards liberating Kashmiri artisans.

The launch of this marketplace is a major milestone for the Pashmina Industry. It represents a new era of transparency and fairness, where artisans are no longer exploited for their work. but also a significant achievement for the entrepreneur. Tajamul’s vision to create a platform that promotes ethical practices and empowers artisans is a testament to his dedication. It also represents a new era of appreciation for the incredible beauty and skill of pashmina.

The website is not just a website or a brand, but a platform, that is the remarkable milestone for every brand which stand for pureness and fairness in the handicrafts industry of Pashmina.

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