Karache Opens In Srinagar’s Downtown

Offers Elegant Pakistani Suits, Bridal Dresses In Wide Range Of Colours, Prices

Srinagar: Karache, a designer boutique offering a wide range of wedding dresses was inaugurated on Friday in Gojwara locality of the Old City.

The boutique started by a young woman entrepreneur Syed Zaneb has a vast collection of Pakistani designer suits and wedding dresses, including Lehengas available in a wide range of colors and prices. The bridal dresses are tagged at different prices ranging from Rs 2000 to Rs 10,000.

Zaneb, a B.Com pass out, was earlier associated with the hospitality industry. Her idea to start a venture of her own was to meet the growing demands of brides.

“Being a woman, I relate to the feelings and needs of the woman. And when it is a special occasion like marriage, every bride wants to look gorgeous and. The new generation has a different choice. They want a blend of modesty and modernity in their attire,” Zaneb says.

“Many brides go to Delhi and other cities of India for wedding shopping. This not only consumes their money but precious time as well. Our motive is to provide the brides with the best dresses that suit their persona and choices,” she added.

The inauguration ceremony was attended by members of the business fraternity, respectable citizens of the market and eminent personalities, like Actor Mir Sarwar, RJs, and Shehla Arif.

Like Zainab, hundreds of women entrepreneurs have made a mark for themselves in a male dominated society and continue to inspire more and more women into business. Shehla Arif, a known bridal wear designer welcomes the entry of new comers like Zainab in the fast expanding fashion industry of Kashmir.

Renowned makeup artist Faiqa Reshie, who was also present in the inauguration ceremony, said that Women entrepreneurs in Kashmir were carving out a niche for themselves in businesses.

“The success of a woman entrepreneur lies in wholeheartedly supporting other women who want to be financially independent,” she said.

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