SrinagarVaadi-e-Kashmir”, a short film on Kashmir, a CSR initiative of KENT RO, dedicated to Kashmir on behalf of the Nation by Mr. Rajnath Singh, Home Minister and Ms. Hema Malini, Member of Parliament, along with Mr. Mahesh Gupta, Chairman-KENT RO Systems has been created by Law & Kenneth Saatchi & Saatchi.
While dedicating this film to the nation Home Minister Rajnath Singh added Kashmiris are an important part of the development of this nation. We wish to ensure a promising future for the people of Jammu & Kashmir
This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air from today.
It endeavours to knit the people of Kashmir with the rest of the country in an open hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.
Commenting on the film Mr. Mahesh Gupta, Chairman – KENT RO said, The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short 6 minutes film is to make our brothers and sisters in Kashmir feel that the rest of the country stands with them and also open many more doors to bring us closer to each other. It’s a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what KENT RO stands for, Purity. It is simple. It is not driven by any political or religious agenda. Instead it is driven by humanity and the sense of family & togetherness. India is a one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it.”
Ms. Hema Malini has been the curator of this film, working closely with Mr. Gupta, Mr. Kenneth and the team to ensure this message is captured and shared with the nation As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.
The film conceptualised by Praveen Kenneth, Chairman – Law & Kenneth Saatchi & Saatchi, showcases the unadulterated beauty of Kashmir and its people. Connecting everyone in the country, the viewers will undoubtedly be left spell bound. Praveen Kenneth adds “The task at hand, keeping in mind the current situation of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple.Mr.Gupta and I believe, anything can be answered and any solution is possible, if there is a genuine connection between people. It’s the first step, to establish any possibilities. And we as a nation when called upon, reach out very easily across the spectrum of caste/creed/differences. That’s the beauty of this nation. And this attempt is our small contribution to create the platform to connect people.”
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