New Delhi: Zindagi, which became popular for bringing stories from Pakistan on Indian small screen, is now coming up with new Indian and Turkish dramas after announcing discontinuation of shows from the neighbouring country.
Hours later Zee boss Subhash Chandra said that the channel will revamp its format.
Zindagi was launched in 2014 and courtesy Pakistani dramas like "Humsafar", "Zindagi Gulzar Hai", "Maat", "Shehr-e-Zaat" and "Dastaan", it soon found a loyal audience.
Lately the channel had premiered a few Indian productions but none of them could match the popularity and TRPs of their Pakistani counterparts.
Now, the channel has re-branded itself by launching new Indian shows and serials from Turkey. The new line-up, which will have finite series format, will go on air from October 3.
According to the Zee head, Zindagi will now include Indian shows dealing with the native Muslim community.
Chandra made the latest announcement via Twitter, clearing the air around speculations that Zindagi channel would be shut down.
The latest development comes in the light of the looming controversy around MNS’s 48-hour deadline to all the Pakistani artists working in India, to leave the country.
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