It is a lot encouraging to see that literary festivals are increasingly held elsewhere in the world, which help build communities of readers. These festivals also provide a platform to new authors by drawing instinctive attention from readers and the media, besides enabling popular authors to market their titles. Turned into a major industry, these festivals create new readership, boost book sales, and upgrade publishers’ brands. Perhaps, another major attraction of literary festivals is that it mirrors the nation’s inherent culture and its mores.
As for India, the country celebrates book lovers, authors and writers every year through literary festivals organized across the country’s length and breadth. It is a matter of pride for Indians to attend and be a part of these lit-fests, which indicates the growing tribe of intellectuals in the country. The Jaipur Literary Festival, which is described as the ‘cultural catalyst’ and the ‘greatest literary show on earth’, draws people around the globe, augmenting Rajasthan’s tourism economy. Literary festivals enable us to unite the past with our contemporary lives, the real with the imagined and the spoken with the written. These festivals have become a great centre for all literature aficionados and aspiring writers with a growing passion for books and expanding love of writing.
Ranganathan Sivakumar
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