JAMMU: Aircel, one of Indias leading telecom players, today, announced Pepsi IPL streaming on Aircel nexGTv powered by DigiVive, a company handout said on Monday. “Through this association”, according to the statement, “The Aircel customers will be able to watch Pepsi IPL matches on their mobile anywhere, anytime at an affordable price.”
The customers will be able to activate this service through USSD strings which will include Live TV and Data benefits. Aircel nexGTv is available as an application for Android and iOS devices and also as a WAP for feature phones.
Anupam Vasudev, Chief Marketing Officer, Aircel, said, We are delighted to partner with DigiVive for nexGTv, an innovative Live TV product that will redefine user experience. With this association with DigiVive, we are able to give our customers an experience to watch the Pepsi IPLon their mobile phones which will cost them as low as Rs. 29 for a day and provides 200MB of data benefits alongwith one day of free Aircel nexGTv subscription.
He added, For customers, the quality and speed of video streaming is a challenge that hinders the smooth viewing of Live TV. The technology brought to us by our partner, DigiVive, will enable our customers to get seamless viewing experience toenjoy the Pepsi IPL extravaganza among other TV channels.We are extremely excited to launch this service which is a great platform for us to connect and engage with our target audience, especially the youth.
About the association with Aircel, G.D Singh, Director, DigiVive said, We have been associated with Aircel for the last one year and are glad to take this relationship forward. Aircel nexGTv will enable the cricket enthusiasts to watch their favorite team play – anytime, anywhere. We work towards giving our audience the best of experience, at the best cost and with this partnership; we are able to do just that.
The customers can also activate the service without Data Benefits by sending an SMS MYTV to 5800000. The price points will be Rs. 5/ Day, Rs. 25/ 7 Days and Rs 99/ 30 Days. The service can be availed by 2G and 3G customers.
Pepsi IPL is one of the biggest global sporting extravaganzas in the world and a tournament of such global pedigree provides myriad of opportunities for brands. Pepsi IPL has only grown in stature over the last six editions and continues to keep its fans and followers entertained on the edge of their seats. Aircel continues to support the tournament and its association with Chennai Super Kings, through exciting customer engagements which helps immensely to its brand value and resonates well with the youth.
Aircel recently launched a unique consumer initiative with Chennai Super Kings Aircel High Flyer Contest. The contest gives lucky winners a rare opportunity to FLY with the CSK team, stay in a hotel and get match tickets to watch a cricket match.Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life.Aircel is also running some interesting VAS and digital contests for its customers during the IPL with some exclusive content – pictures and videos of CSK and IPL.
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