Srinagar: With Eid-ul-Fitr just days away, markets across Srinagar are witnessing an overwhelming rush of shoppers, as the festive spirit takes over the valley. From Srinagar’s bustling Lal Chowk to local markets in towns and villages, people are flocking to buy clothes, footwear, sweets, and other essentials for the grand celebration.
Shopkeepers are reporting record sales, particularly in apparel, footwear, and traditional Kashmiri delicacies. Tailors, overwhelmed with last-minute orders, are struggling to meet the soaring demand for Eid outfits.
In the heart of Srinagar—Lal Chowk, Polo View, and Residency Road—the streets are packed with shoppers. Women and young girls can be seen bargaining at clothing stores, while children eagerly pick out new outfits and toys. Meanwhile, men crowd bakeries and confectionery shops, ensuring their homes are stocked with traditional sweets.
Bashir Ahmad, a local garment shop owner, described this year’s sales as exceptional. “After years of sluggish business due to economic downturns and political uncertainty, we are finally witnessing a revival,” he said.
However, not all traders share the same optimism. Fayaz Malik, who owns a footwear store in Srinagar, noted that while footfall has increased, online shopping has significantly impacted traditional businesses. “Many customers browse products in-store but end up purchasing them online at discounted rates, making it difficult for us to compete,” he said.
Street vendors selling bangles, henna, and artificial jewelry are also doing brisk business, with young girls lining up to adorn their hands with intricate mehendi designs.
However, alongside the festive cheer, shoppers are struggling with rising prices. The cost of clothes, footwear, and essential commodities has increased significantly, making it difficult for lower-income families to shop freely.
“Every year, prices shoot up before Eid. A simple dress that cost Rs 1,500 last year is now selling for Rs 2,500. The government should regulate prices during festival seasons,” said Shaista, a shopper in Srinagar.
Traders attribute the surge in prices to inflation and rising transportation costs.
The heavy rush has also resulted in massive traffic congestion across several key areas. Authorities have deployed additional traffic personnel to manage the gridlock, but the sheer volume of vehicles has made movement slow.
Meanwhile, security has been tightened across Kashmir, with additional personnel stationed in sensitive areas to ensure a peaceful and safe celebration. (with KNO Inputs)
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