Brain Rot in Kashmir? 

By Zahid Ahmad Lone 

In today’s hyper connected world, mobile phones and the internet have become indispensable tools for communication, education, and entertainment. While these technological advancements have brought immense benefits, they have also given rise to a phenomenon colloquially referred to as “Brain Rot.” This term encapsulates the mental fatigue, cognitive decline, and emotional detachment that result from excessive screen time and digital dependency.  Recently, Oxford dictionary declared “Brain Rot” as its “Word of the Year” as well. According to Oxford University Press, “The term increased in usage frequency by 230% between 2023 and 2024.” It also traces the roots of the term back to Walden by Henry David Thoreau in 1854, who wrote: 

“While England endeavours to cure the potato rot, will not any endeavour to cure the brain-rot – which prevails so much more widely and fatally?”

In Kashmir, the effects of mobile and internet overuse are becoming increasingly apparent. The region, which experienced prolonged internet shutdowns post-2019 and the COVID-19 pandemic, witnessed a surge in digital dependency once connectivity was restored. This sudden shift has had significant repercussions on cognitive health, particularly among youth. This article delves into the cognitive, social, and cultural impacts of this emerging issue in Kashmir and explores potential solutions to mitigate its effects.  

The term “Brain Rot” is not a clinical diagnosis but a popular expression that describes the deterioration of cognitive functioning caused by excessive digital consumption. Common symptoms include reduced attention span, impaired memory, mental fatigue, and difficulty in concentrating. Studies in neuroscience suggest that excessive screen time alters the brain’s structure and function, particularly the prefrontal cortex, which governs decision-making, attention, and self-regulation.  

The dopamine system Is another critical area affected by overuse of digital devices. The instant gratification provided by social media notifications, online games, and binge-worthy content creates a feedback loop that conditions the brain to crave more. This, in turn, can lead to compulsive behaviour, making it difficult for individuals to disengage from their devices. Over time, this dependency contributes to mental exhaustion and hampers overall productivity.  

In Kashmir, the issue of digital dependency has unique dimensions. The region experienced one of the world’s longest internet shutdowns in 2019, leaving residents disconnected from the global digital ecosystem. However, once connectivity was restored, there was a rapid surge in internet usage. The COVID-19 pandemic further accelerated this trend, as online platforms became the primary mode of education, work, and social interaction.  

Today, mobile phones and the internet have become ubiquitous in Kashmir, with youth being the most affected demographic. A significant portion of their day is spent scrolling through social media, watching short-form videos, or engaging in online gaming. While these activities provide entertainment and a sense of community, they also contribute to “Brain Rot,” as the constant bombardment of information overwhelms cognitive resources.  

The consequences are evident in academic settings, where students struggle with reduced attention spans and declining performance. Teachers often report that students are more distracted and less engaged in physical or creative activities. Moreover, this digital dependency is not limited to youth; adults, too, find themselves glued to their screens, often at the expense of family time and real-life interactions.

The pervasive use of mobile phones and the internet has far-reaching implications for Kashmir’s social fabric. One of the most noticeable changes is the decline in real-life communication. Families that once bonded over shared meals and stories now find themselves isolated, each member absorbed in their own digital world. The loss of face-to-face interaction has led to weakened relationships and a sense of emotional detachment.  

Culturally, the overuse of digital devices has led to a disconnection from Kashmir’s rich heritage. Traditional activities such as storytelling, music, and outdoor games are gradually being replaced by virtual engagements. This shift is particularly concerning for the younger generation, who are losing touch with their cultural roots. For instance, fewer children are learning Kashmiri folk songs or participating in traditional art forms, as their interests are increasingly shaped by global digital trends.  

The psychological toll is equally concerning. Social media platforms, while providing a space for expression, often exacerbate feelings of inadequacy and low self-esteem. The curated images and idealized lifestyles presented online create unrealistic expectations, leading to anxiety and depression. Additionally, the constant exposure to negative news and online trolling further compounds mental health issues.  

Tackling the issue of “Brain Rot” requires a multi-faceted approach involving individuals, families, educators, and policymakers.  

Encouraging individuals to take regular breaks from their screens is essential. Educational institutions can implement “digital detox” days, where students are encouraged to engage in offline activities such as reading, sports, or creative arts. Similarly, families can establish “no-screen” zones or designate specific times for device-free interactions.  

Efforts must be made to revive traditional Kashmiri activities and integrate them into daily life. Schools and community organizations can play a vital role by organizing workshops on Kashmiri music, crafts, and storytelling. By providing alternatives to digital entertainment, these initiatives can help reconnect individuals with their cultural heritage.  

Awareness campaigns highlighting the cognitive and psychological impacts of excessive screen time can help individuals make informed choices. Policymakers and non-governmental organizations can collaborate to disseminate information through workshops, social media, and traditional media channels.  

While it is impossible to eliminate all harmful online content, regulatory measures can ensure that vulnerable populations, particularly children and adolescents, are protected. Parental control tools, age-appropriate filters, and stricter guidelines for online platforms can help mitigate the risks associated with digital overuse.  

Communities and local governments can invest in creating spaces for outdoor activities, such as parks, sports facilities, and cultural centers. Providing accessible and engaging alternatives to screen time can significantly reduce digital dependency.  

The phenomenon of “Brain Rot” due to overuse of mobile phones and the internet is a pressing issue that demands immediate attention. In Kashmir, where digital connectivity has become a lifeline, the challenge lies in striking a balance between the benefits of technology and its potential harms.  

Addressing this issue requires collective effort from all stakeholders. Individuals must take responsibility for their digital habits, families need to foster healthier communication patterns, educators should emphasize the importance of cognitive well-being, and policymakers must create a conducive environment for balanced digital usage.  

Ultimately, the goal is to ensure that technology serves as a tool for empowerment rather than a source of cognitive decline. By fostering a culture of mindful and balanced digital consumption, Kashmir can safeguard the cognitive and cultural health of its population, ensuring a brighter future for generations to come. 

Views expressed in the article are the author’s own and do not necessarily represent the editorial stance of Kashmir Observer 

• The author is a Doctoral Candidate at the University of Kashmir 

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