Srinagar- Asserting that zero-waste pilgrimage is his administration’s resolve, the Union Territory Lieutenant Governor, Manoj Sinha said Thursday that sincere efforts are being made to transform information, education and communication (IEC) campaigns into behavioral change communication and also to create an effective model for solid waste management.
Sinha made these remarks after launching various innovative initiatives of Rural Development Department to make annual Amarnath Yatra a zero-landfill pilgrimage.
“Swachh Campaign for this year’s Shri Amarnath Ji Yatra signifies government’s commitment to safeguard spiritual, cultural, economic and ecological values. IT tools, maximum use of renewable energy source will ensure clean, pure and unique experience to pilgrims,” he said.
The initiatives launched on Thursday, include reusable cloth bags, Yatra Anthem for sustainable and responsible tourism, MIS Portal and Web App for waste process monitoring. Sinha congratulated the Rural Development Department and Swaaha Resource Management for their commendable work.
“Zero-waste pilgrimage is our resolve. Sincere efforts are being made to transform Information, Education and Communication Campaign into Behavioral Change Communication and also to create an effective model for solid waste management,” he said.
With the help of volunteers, the LG said, IEC campaign and seamless coordination at four different stages of solid waste management, the administration’s aim is to evoke profound responsibility towards environment, protection of natural heritage and the sustainable use of natural assets.
“Your biggest competition is you,” the LG told the Rural Development Department for outstanding work in solid waste management during the previous year and achieving several milestones in recycling.
“Such integrated efforts and waste management model can be replicated for other pilgrimages. We will direct Shri Mata Vaishno Devi Shrine Board to study and implement this model,” he said.
He also shared the feedback received from pilgrims and highlighted the achievements registered on various parameters pertaining to the conduct of the yatra this year.
On the occasion, LG also released Insignia, IEC material and guidelines for the Sustainable and Zero Landfill Yatra campaign.
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