New Delhi- Kashmiri traditional Wanwun is making waves across the internet these days.
Produced by newly launched Coke Studio Bharat the song titled Kya Karie Korimol has generated half a million views in just one day.
With catchy lyrics, the song features singer and composer Mohammad Muneem who goes by the stage name Alif, popular folk singer Noor Mohammad and Aashima Mahajan.
Viewers are enchanted by the unique expressions and graceful movements of the artists. Alif has added liveliness to the song with his energetic vocals.
The Kashmiri song not only tells the story of a bride and her father as they prepare for her wedding feast but also highlights the rich cultural heritage of Kashmir, with a message of love and care woven into its lyrics.
The song celebrates the emotions of a new bride weaved into the festivities of a Kashmiri wedding, the pride, tradition, Tehzeeb, wazwan -a distinct moment of love, food, family and friends.
Kya Karie Korimol not only tells the story of a bride and her father as they prepare for her wedding feast
but also highlights the rich cultural heritage of Kashmir.
Exploring the rich traditions of Kashmiri weddings, Kya Karie Korimol‘ showcases the vital role of the Wazwan, a significant culinary heritage of the royal wedding feast.
The Wazwan plays a beautiful role of a celebration and an emotional journey through the eyes of the bride, as she experiences the wedding meal with her family & friends.
As an interlude, the song features the poignant Wanvun stories, which are traditionally sung in chorus to bless the bride and urge her spouse’s family to love and take care of her.
Kya KarieKorimol tugs at your heart reminding us of the importance of love and respect in any relationship.
The song serves as a tribute to the traditions and customs of Kashmiri weddings and an exploration of the emotional bond between a father and his daughter.
In the words of Alif, “Kya Karie Korimol is not just a song, it is a journey through the emotions of a bride on her wedding day. We wanted to capture the essence of Kashmiri weddings and the role that Wazwan plays in bringing people together. We hope that this song touches the hearts of our listeners and reminds them of the power of love and care.”
Coca-Cola launched ‘Coke Studio Bharat’ in February this year after phenomenal success of Coke Studio in neighbouring Pakistan.
Coke Studio Bharat will host music that pays homage to the various parts of India that artists call home, connecting with stories that are rich in history, with diverse languages, and using varied musical instruments creating magical melodies set to enthral.
Coca-Cola has partnered with Universal Music India (UMI) as executive producers for the launch of Coke Studio Bharat.
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