Abu Dhabi- An advert inviting Emiratis to apply for a “sandwich maker” job has sparked a storm with citizens decrying purportedly humiliating attempts to provide employment — and authorities launching a probe.
The UAE Public Prosecution office said on Saturday it was opening an “immediate investigation” following a “contentious” job advert and was even “interrogating the CEO of the business”.
It did not specify the firm or CEO but the statement came after the Kamal Osman Jamjoom Group — a retail giant — advertised the position at the Subway fast food chain, tailored specifically for Emirati nationals “to support the state’s efforts to localise jobs”.
الاستبداد الخليجي مضحك
١مطعم نشر هذا الإعلان نتيجة ضغط الدولة لتوظيف مواطنين
٢تداول المواطنون الإعلان وناقشوه بين من اعتبره مسيء، ومن اعتبره مناسبة لمناقشة البطالة، ومن دافع عنه
٣جاءت الدولة وفتحت تحقيق مع الشركة لأنها اعتبرت اعلانها "تأليبا للرأي العام"
النقاش المجتمعي صار تأليب https://t.co/sX9JJhpRQp pic.twitter.com/h9rXz5Ssfs— سلطان العامر (@sultaan_1) December 10, 2022
The vacancy announcement — later retracted — came ahead of a looming January deadline for private UAE-based companies with more than 50 employees to ensure that two per cent of their staff are UAE nationals, on pain of fines.
“This is mockery,” one Twitter user said in response to the Subway vacancy.
Another Twitter post shared by hundreds, read: “The lack of administrative, financial and technical jobs has led to ‘sandwich maker’… Oh, what an age!”
Even Emirati academics were drawn into the conversation. “This post-oil transition period is proving difficult,” said Emirati researcher Mira al-Hussein.
https://twitter.com/miraalhussein/status/1600850212624297984
Others, however, said there is no shame in such jobs, with one Emirati noting on Twitter that billionaire Jeff Bezos started out as a McDonald’s employee.
In a post on Saturday, the UAE Public Prosecution office said “the job ad has broken both Emiratisation regulations and media content standards as it included contentious content”.
النيابة الاتحادية لمكافحة الشائعات والجرائم الإلكترونية تباشر التحقيق مع مسؤولي إحدى شركات القطاع الخاص لمخالفة ضوابط توطين الوظائف https://t.co/6mKdB5mbOR#الامارات #الامارات_العربية_المتحدة #النيابة_العامة #النيابة_العامة_الاتحادية pic.twitter.com/AAKgwT95nC
— النيابة العامة (@UAE_PP) December 10, 2022
The Kamal Osman Jamjoom Group has apologised for the ad, saying a “translation error” led to the faulty formulation.
According to the International Labor Organization (ILO), more than 90pc of the UAE’s private sector labour force is comprised of expatriates.
UAE nationals are mainly employed in stable and relatively well-paying jobs in the country’s vast public sector, the ILO says.
As part of a push to boost Emirati employment, the UAE government this year launched a mandatory ‘Emiratisation’ drive that obliges most major private sector companies to hire nationals in skilled positions.
As of January 1, 2023, non-compliant firms can face fines of up to 6,000 dirhams ($1,633) for each position they have failed to fill with an Emirati national.
Last month, the UAE’s Minister of Human Resources and Emiratisation Abdulrahman Abdulmannan al-Awar said that more than 14,000 Emiratis have entered the job market in 2022.
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