AWANTIPORA– The Department of Journalism and Mass Communication (DJMC) Islamic University of Science and Technology (IUST) organized an online interactive session on the theme “New Media Landscape and Society” on Sunday.
The lecture was delivered by faculty member of Advertising and Digital Marketing at Annapurna College of Film and Media, Hyderabad, Tawheed Rehman. The session was attended by students, scholars and faculty members of the Department.
Tawheed Rehman, having work experience in Google and YouTube earlier in his career, spoke at length about the dominant new media culture and algorithm in vogue and shared various parameters regarding various social networking sites. He talked about internet’s journey from Web 1.0 to Web 2.0 and the contemporary digital media scenario.
Rehman also highlighted certain factors that ‘favored the rich having control over technology’ over the rest as that was driving the ‘preference and placement of online content’. During the session, stress was laid on learning the digital skills and new media practices.
Earlier, Incharge Head of DJMC Dr. Mujeeb Liyakat, welcomed the speaker and said that the lecture was organized to make students aware about digital journalism and contemporary issues in today’s high tech age as students of this day and age must be skilled in their respective fields.
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