Govt Announces Major Hike In Newspapers Ad Rates

SrinagarThe government on Thursday announced a significant hike in the advertisement rates for the newspapers and other periodicals. The revision of rates has been done after gap of four years as the earlier rate revision was affected in the year 2013 by the government.

The Government has, for the first time, also introduced category-wise advertisement rates for the newspapers and periodicals as is in vogue in all other states across the country. The Government has also increased the advertisement budget for newspapers substantially during the past three years and it has gone up from Rs 20 crore in 2014-15 to a whopping Rs 30 crore for 2017-18.

As per the order issued by the Secretary Information, Dr Abdul Rashid here today, the newspapers and other periodicals have been divided into four categories as per the Clause (3) of the Advertisement Policy-2016 to ensure judicious and merit-based rates for each category on the basis of circulation, reach, content, number of editions, getup, infrastructure/staff and institutional structure including registration with Labour Department/Salary and PF for staff.

The new rates would be applicable prospectively subject to the categorization of the empaneled newspapers/other periodicals in light of Clause (3) of the Advertisement Policy-2016, the order said adding that the Department of Information would restrict the annual expenditure on account of government advertisements strictly as per the authorized budget allocation.

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