SRINAGAR: Kashmir defies analysis, prognostication and prediction. It is as enigmatic and mind twisting as it is mystifying. Thus goes the catch phrase with the first promo of a web series created by the daily, Kashmir Observer.
Kashmir Observer says the new venture is aimed at unravelling the mystery and mystique of Kashmir, but the objective is not just to “inform, analyze and inspire” but diversify channels to generate badly needed revenue, insiders say.
As Kashmir faces another bout of unrest, now in its fifth month, media houses in the Valley are facing acute financial crisis as advertising flow from the markets has virtually dried up.
Known for innovating with new business models, Kashmir Observer also a pioneer in the online journalism in Kashmir, is diverting a major chunk of its resources for digitization in order to reduce the costs involved with the print edition.
“We will be featuring videos of events, peoples’ views, conversations with eminence grises and experts and analyses that go beyond the obvious and the apparent, says Devang Shah, Executive Director of Kashmir Observer Digital.
The newspaper wants to exploit the untapped market, both nationally and internationally, craving for visual media from Kashmir, says Shah.
“We have an experience of over 20 years in print and online journalism and drawing upon the expertise and insights, we actually are laying the ground for Kashmir's first online television to bring “the news and views behind the news”, says the Content Editor, Saba Nazki.
The first episode of the series titled “Unravel Kashmir” is dealing with the shattered dreams of the Kashmir’s young population. The first episode " Young Minds In A Conflict Zone" will be released on December 12, said Nazki.
Watch Trailer of Unravel Kashmir/ Chapter 1 Here
[[{"fid":"11335","view_mode":"default","fields":{"format":"default"},"type":"media","link_text":"Unravel Kashmir | Chapter 1 | Trailer","attributes":{"class":"file media-element file-default"}}]]
Follow this link to join our WhatsApp group: Join Now
Be Part of Quality Journalism |
Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast. |
| ACT NOW |
| MONTHLY | Rs 100 |  |
| YEARLY | Rs 1000 | |
| LIFETIME | Rs 10000 | |
