We always hear of Government holding mega tourist festivals and road shows all over the world by spending millions of rupees from the poor exchequer of the state apparently to lure tourists to Kashmir.
However we strongly believe that the shows are meant only for foreign jaunts of the extravagant babus otherwise Kashmir does not need promotion as a tourist destination. The Vale is already famous the world over as a major tourist attraction. What is needed is to work for the developing state infrastructure so that tourists enjoy there stay here.
Our brand ambassadors are not babus touring world capitals but ordinary tourists who come here and leave with the experience that they get apart from experiencing the mesmerizing beauty and warm hospitality of Kashmiri people.
Now what experience a tourist gains while in Kashmir. The DARK streets and the blacked out nights. Electricity is snapped soon after a slight drizzle or wind in the tourist areas of Dalgate, Boulevard and nearby localities.
It becomes rather nightmarish to walk through the dark alleys and roads after dusk. Moreover well nourished stray dogs are ever ready to take a bite of any gullible guest.
A tourist takes the same nightmarish experience back home to narrate to other intending Kashmir visitors and even may take home a fractured bone ,a bruised body off course with a prescription in pocket for rabies vaccines.
This is the feeling and experience of almost every tourist who dares venture into beautiful Vale of Kashmir where Mantris and Babus holding medieval mindset fail to comprehend that for luring tourists the bare minimum they can provide are basic facilities like uninterrupted power supply, descent roads, well lit streets and safe habitations free of canine terror.
Our endeavour is and shall always be to make Kashmir the most attractive tourist destination on earth and it remains our pledge that together we shall strive for the same.
Gulzar Hussain
On behalf of
Tourist Trade Fraternity
Dalgate, Buchwara, Boulevard
Srinagar
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