PATTAN: HDFC Bank announced the launch of its 72nd branch in Jammu & Kashmir at Pattan in the Baramulla District of the state.The new rural branch, located 34 kilometers from Srinagar, will offer the full range of world-class banking solutions to meet the needs of the local population of around 5,000.The branch was inaugurated by Mr. Imran Raza Ansari, Minister for IT & Youth Services in the presence of Mr. Zubair Iqbal, Circle Head, HDFC Bank, and other senior officials of the Bank and prominent local dignitaries.
With a heritage dating back several centuries, Pattan is famous for seventh century Buddhist structures at Parihaspora including a temple of Kanishkas and Lalitaditya eras. The new branch will cater to the needs of the picturesque district which is also well renowned for its apple orchards and lush green meadows.
The branch is located at HDFC Bank Ltd. Main Chowk Pattan, Baramulla, PIN 193121 and is headed by Mr. Aadil Ayoob. The branch can be reached by telephone at 01954231800
HDFC Bank has rapidly expanded its branch network in J&K in the past five years. It has also leveraged technology to provide banking services through multiple digital channels such as netbanking and mobile banking. HDFC Bank is today reaching out to an increasing number of people across the state through its branch network complemented by initiatives under its Go Digital campaign.
The Go Digital campaign began on the banks of the Varanasi last year, with the launch of its Bank Aap Ki Muththi Mein offering, which literally converts the mobile phone into a bank branch. Since then the bank has launched a host of innovative digital initiatives including Chillr, an instant money transfer mobile app.
Speaking about the new branch from Mumbai, Mr. Ravi Narayanan, Branch Banking Head, HDFC Bank, said: The Banks growing network is a reflection of our commitment to take formal banking to a significantly larger number of families and businesses in Jammu & Kashmir. Our objective is to empower more people in the state by offering them our full range of banking services including digital initiatives, even in rural areas, thus making a difference in their lives.
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