MUMBAI: Diwali may be a long way off but the big idea bulb is blazing bright inside Bollywood icon Shahrukh Khans business head already and it may well be time for some serious fireworks as he plans to set the cash registers ringing well ahead of the actual release of his next big venture- Farah Khans Happy New Year by using the promotional drive for the film as his cash-cow.
The plan involves a huge global tour ostensibly to promote the film, with a stellar cast the includes Deepika Padukone, Abhishek Bachchan, Sonu Sood and Boman Irani, not to mention the director- Farah Khan, who joins the troupe.
SRK is focussing on UK, US and Canada- considered his strongholds, with a few pitstops in other countries. In anticipation of the SRK blitzkrieg, organisers in the US and Canada are cancelling local shows slated around the same time. After the foreign tour, the team is also expected to perform in India.
In the past, the promotional drive of a Bollywood production has been considered a big component of its budget. Producers usually push their stars to give time for interviews, photo shoots and TV shows. But according to Mumbai Mirror, SRK is set to rewrite the rules with his new game-plan.
The preparation for the travelling mega show has reportedly begun. The actors have been asked to allot dates in August for rehearsals, which will be conducted in SRK’s office. They have already allotted dates for the shows, which will be held in September and October.
“The cast agreed to the arrangement as SRK will pay them over and above their acting fee. Around 140 professional dancers will also be hired. It’s an ambitious venture which aims to be even bigger than the Temptations Reloaded concert tour,” says a source close to the production house. Incidentally, the shows will be organised by the same company which put together Temptations Reloaded in October 2013. Rani Mukerji, Madhuri Dixit and Jacqueline Fernandez had performed but SRK stole the show with his lungi dance from Chennai Express.
About 25-30 shows are being planned and each is expected to fetch SRK Rs 7 crore. Going by this calculation, they could add almost Rs 200 crore to the kitty even before the film opens in the theatres. If SRK, who has always been a trailblazer, manages to pull this one off, it could well become the next success mantra for Bollywood’s dream merchants.
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