SRINAGAR: Confederation of Indian Industry (CII) J&K State Council in association with CCS National Institute of Agriculture Marketing (NIAM) today organized an conference on Agriculture Marketing & a Buyer seller interaction at Islamic University of Science & Technology (IUST) with an aim to minimize post harvest wastages and help in getting better revenue for the farmers
Dr A R Trag, Vice Chancellor, IUST was the chief guest at the occasion .Mr R P Meena, Director General ,CCS National Institute of Agriculture Marketing was the guest of Honour.
Mr Mushtaq Ahmad, Member CII & CEO Wizkid Consultancy welcoming the guests & Farmers said that the idea of organizing this session was to bring all stakeholders together.
Mr Ehsan Javed, Director, Golden Apple explained the benefits of Post Harvest Management Apples in Kashmir to Farmers in Kashmiri & Urdu and gave out the benefits of Storing the Apple in CA Store.
Mr Meena appreciated the participation of farmers and explained that India consumes 35 million tone Apple and produces 21 Million Apple only and hence there is still huge domestic demand for the produce.He said the sole aim of the conference was to link farmers with the buyers so that they understand what is required from them and help in generating business for farmers.
Dr Trag thanked CII Kashmir for organizing the event and hoped such events are held in future. He said that growers have to be assisted at different stages of cultivation along with the provision of state of art grading, packing, pre cooling and transporting infrastructure.
Prof A G Rather, Registrar, IUST thanked Farmers and other officials for attending the session and complimented CII & NIAM for holding the session at IUST .
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