Sydney: Facebook has apparently found a bizarre way to celebrate the signing up of its one billionth user- A new commercial that compares the social networking site to a chair, doorbells, bridges and airplanes.
The 90 second ad, which has been created by American agency Wieden + Kennedy, compares Facebook to all things that ‘people use to get together so they can open up and connect.’
“Anyone can sit on a chair, and if the chair’s large enough they can sit down together and tell jokes and make up stories or just listen,” a female voice says over footage of people sitting down.
“Chairs are for people, and that is why chairs are like Facebook,” it added.
The ad goes on to list dance floors, basketball, ‘a great nation’ and the universe as other things to which Facebook is apparently similar.
According to the telegraph.co.au, the ad has become a subject of online jokes, with tech website Gizmodo declaring ‘Facebook’s first ad is its worst ad’.
Tech sites like Mashable created a spoof ad comparing the social network to cheese pizza and dinosaurs.
Facebook CEO Mark Zuckerberg wrote of the commercial in a blog post that ‘for the first time in our history, we’ve made a brand video to express what our place is on this earth.’
“We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives,” he added.
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