Srinagar – In a bid to promote the local craft of valley, YFLO- Young FICCIs Ladies Organization provided a unique platform to introduce the artisans to the delegation of women entrepreneurs from India at local hotel here.
Make-shift stalls were arranged at Lalit Suri hotel wherein artisans showcased their products to the delegation. This is the first of its kind initiative where artisans were directly introduced to the buyers.
Talking to the Kashmir Observer, the chairperson of YFLO, Divya Suri Singh said, The idea behind organizing this event was to promote the exquisite craft of valley to the delegation, and at the same time it gives opportunity to artisans to sell their product directly to the buyers.
She also said that event gives opportunity artisans to develop contacts to sell their goods outside Kashmir at good prices. The idea is to have least interference of middle men who take major chunk of the profit from poor artisans. Over events range from self development, knowledge enhancement to bonding and an opportunity to help those less fortunate than us, said Singh.
“This mini Bazar has been organized to show case the best Kashmir has to offer. In collaboration with YFLO, we are trying to help to boost the indigenous craft of the valley. Apart from this we try to sell the local made products at our various sales outlets across India, said Consultant, OM Shops Lalit, Rohini Bhattacharya.
She also said that due to credibility and reputation of Lalit the products on offer are of top notch quality. Since high end customers visit this place, we ensure that only quality products are sold. This helps artisans to understand the importance of manufacturing quality things, added Bhattacharya.
Artisans who got the opportunity to showcase their products were happy with the outcome of the event. The best part is that we not only showcased our products but we also sold the products at good prices. Usually our profits gets diminished because rates are decided by the market players, said one of the artisans.
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