Title: Social Media Manager

Company: Kashmir Observer

Location: All India

Job Type: Full Time

Deadline: March 01, 2023

Company Description:

Kashmir Observer Online or is the global face of the daily Kashmir Observer on the internet. However, Kashmir Observer Online has carved its own niche brand equity and is one of the highest-hit media websites about Kashmir. Apart from focusing on news from the Kashmir region and the South Asian sub-continent, it also provides many value-added and interactive features which are exclusive to the Online edition.

Besides providing readers with upto date breaking news, compelling content and insightful opinions KO Online covers current news, business, sports, community, tech, lifestyle and world news, as well as expert analysis and dynamic videos.

As the digital companion to Kashmir Observer newspaper, the KO Online is part of a portfolio that offers content through print, online, Youtube and other Social Media platforms.

KO Online remains the main source of news and information for vast Kashmiri diaspora, intending tourists, business leaders, diplomats, journalists and all those interested in India-Pakistan affairs.

Primary responsibilities:

Planning, editing and scheduling social-media content for KO across Facebook, Twitter, Instagram, LinkedIn and any other social-media platforms. Leading campaigns to expand KO’s social-media outreach and subscription base, using current content as well as the archives.

Working with the photo and multimedia team to develop exclusive content for KO’s social-media channels.

Analysing KO audience and developing strategies to better reach and serve it

Preparing regular reports on KO’s social-media and audience engagement and using these to bolster campaign.

Writing and editing newsletters, and managing their delivery.

Engaging with the marketing and administrative teams on driving KO campaigns

Engaging with readers’ and subscribers’ comments and responses.


Candidates with experience in journalism are preferred. Knowledge of design and familiarity with Adobe Photoshop is a bonus. Applicants should be familiar with social-media platforms and analytical tools such as Google Analytics, HootSuite and CrowdTangle. They should exhibit sound editorial judgement and an enthusiasm for KO’s commitment to improving the quality of writing and reporting in India. Candidates from marginalised communities are encouraged to apply.

The KO requires team players with a willingness to be flexible. This is a full-time fellowship, for the duration of two years. Night, holiday and weekend work may be required.

To Apply:

Please send in a résumé, two writing samples, a detailed statement on your editing experience, two references (only names and contact information), and a cover letter to head HR at:  [email protected] with the subject line “Social Media/Audience Manager – 2023” by March 01, 2023.