Internet’s New Pal: Kashmir Power Department’s Parody Nemesis

WITH the deepening power crisis disseminating a profane deflation among Kashmir’s local populace, a new parody Twitter account of Kashmir’s Power Development Department (PDD) has become K-Twitter’s new virtual friend who’s spreading smiles amid distress.

Despite the identity of the person behind @Jkpddparody being anonymous, the account owner is being ingenious in combining the concurrent power crisis rapturously with sarcasm, all the while taking a silent dig against the Power Department in Kashmir.

It all started on April 28, when overwhelmed by the unprecedented crisis, the parody pundit came out with its first sarcastic tweet. “Iftar time/Power cut time. Tell us in the comments if we missed the power cut in your area”, the parody account had tweeted. This tweet was a hit among Kashmiri twitter users who could understand that it was a witty jibe at the “power schedule” that the PDD is (in)famous for in Kashmir.

With that tweet, it became clear that the account had rolled up its sleeves and elected itself to be the voice of the “powerless” and what better way to do it than through satire?

The PDD parody account deserves all the accolades for constructively platforming the anguish and anger of Kashmiri people on account of the electricity crisis that Kashmir has been facing lately. It has managed to be the wittiest yet the most harmless of critics of the PDD – serving sense through smiles.

Making the most of this period of unprecedented power crisis, the parody account is filling virtual spaces with its creative and satirical writings. The account user seems to know Kashmiris well. It takes on from the very common practice in Kashmiri neighbourhoods of asking, “power-cha?/ Do you have electricity?” and turns it into another hard-hitting critique of the crisis.

Perhaps, that’s why not many could control themselves from spreading the word, when the parody account tweeted, “You worried that your house doesn't have power supply while all your neighbors have? Don't worry we got your back, call us immediately and we will cut the power supply of your neighbors as well”.

With “Bijli darakht pe nahi ugti hai” (Electricity doesn’t grow on trees), the parody account’s humour seemed infectious and promised K-twitter their pal next door.

When Kashmiri journalist, Azaan Javaid tweeted a soulful picture of Srinagar bedeck with lights, the parody jumped in to call the shots yet again.

Loaded with sarcasm, it tweeted, “Sorry for the inconvenience, our employees are currently busy with prayers, once they are free we will cut the power supply!”

The parody account has exemplified “making fun of others but with a meaning”. K-twitter is religiously taking part in enjoying the parody account’s content which feels intelligent and defies the notion of “one needs a highly self-selected audience for parody humour”.

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