ISBANDH: A Venture Aimed To Revive Traditional Kashmiri Lifestyle

By Syed Burhan

Srinagar- It is the sixth day of the event “Mashq-e-Payeez: Ishq-e-Nabi” organized by Edraak and visitors are greeted by an enclosure setup by a Kashmiri brand "isbandh".

With a Charkha, Isbandh Souz and Portrait of Habba Khatoon, the stall is aimed at taking back the visitors to nostalgia times.

“It is an attempt to revive the rich crafts and culture of Kashmir valley and create fusion of Kashmiri crafts with the rest of the sub-continent”, says Mehreen Jan, co-founder of the venture.

She said “We are artists at heart and are working with artisans especially women who have been associated with weaving and embroidery. We are empowering Kashmiri artisans who form the backbone of our art and culture”,
Their first collection "Zoon" is inspired by the popular Kashmiri poetess Habba Khatoon. The collection offers hand-woven Pashmina and Woolen Pheran with signature heritage embroidery.

The collection also offers silk velvet and organza ensembles, with a fusion of different embroideries, tilla, dabka and sitara, says Mehreen who is studying textile designing from University of Arts, London.

Syeda Aga, who visited the “ISBANDH” enclosure at the exhibition, expressed her happiness over the enclosure. “This is a good attempt at reviving traditional craft. Machine work has hit the artisans hard and it is a good attempt to revive Kashmiri arts and crafts.  This venture will go a long way in helping Kashmiri artisans”, she said.

Edraak: a movement that aims at educational revival through arts and aesthetics Kashmir kicked off its exhibition at Srinagar’s Mahatta Gallery on 5 November.

The event is aimed at encouraging and inspiring budding Artists and artisans, providing them with a platform to showcase their talent. The workshop cum exhibition will last till November 14.

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