SOCIAL media has proven to be a huge revolution in taking human creativity and talent to a whole new level. A plethora of platforms have been and are being created daily to bring artists from every field to limelight. Many artists owe their careers to a virtual blessing called social media. There is no dearth of talented people in any part of the world and social media has provided a breakthrough to many. From writers to musicians and calligraphers to athletes, numerous people have shot to fame, thanks to social media.
While social media has been a boon on one hand, it has been misused to a great extent on the other hand. While the deserving people have come to limelight on one hand, on the other hand, a lot of unnecessary and undeserving content has been termed as great talent and has reached billions of people. With an overabundance of platforms, there is an overabundance of self-proclaimed authors, poets, singers, influencers on social media.
Facebook, Instagram and YouTube act as bridges between an artist and fame. These platforms can help a hardworking artist touch a certain height. However, simultaneously, needless hype is given to certain people and certain unnecessary content and they are turned into overnight sensations. People go bonkers over this type of content and in a matter of a few days, the same needless content is all over the internet. A person lip-syncs a song or a dialogue running in the background or another person makes foolish faces. Unfortunately, instead of appreciating and sharing intellectual, literary or inspirational content, people prefer to appreciate and share this type of content. People term this type of content as “motivational and empowering.”
While some deserving as well as undeserving people thrive due to social media, a lot of really talented people struggle to bring their content to the masses. A highly skilled writer fails to gain followers on a certain platform like Instagram and on the other hand a self-proclaimed author having a number of books to his/her name, not to forget printed by an agency which does not have any relation with literature, has thousands of followers on the same platform. People on social media quickly begin to judge talent on the basis of number of followers. People go crazy after quantity and often overlook quality. The main problem arises when the talented writer is ignored while the person with followers and a few below average books is termed as a great author.
New generation is mostly affected by this mindset. Instead of making great scientists, authors, poets, bureaucrats and engineers as their role models, kids in this era are making useless, so-called content creators as their role models. The blame is on the grown-ups. A society has been created where these people are being given overabundant hype. The onus is on the younger generation to make a change. To promote deserving content rather than futile content. If not, a disastrous future is awaiting us!
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