Mission Youth To Introduce Digital Marketing Training Programme

SRINAGAR: Chief Executive Officer, Mission Youth, Dr. Shahid Choudhary reviewed the modalities for Digital Self-Employment Training Programme to be launched for J&K youth enabling them to access business opportunities while working from home.

Mission Youth endeavours to train 500 youth in digital self-employment training over next six months and link with business opportunities with stakeholder organisations. A detailed presentation was made by Managing Director of Affiliatics about broad contours of programme and course contents online.

Under the proposed programme batches of 25 youth will be trained for digital marketing and provided linkages with business partners. The trained youth engaged under the scheme will be given financial incentives based on the quantum of business. The current partners with programme agency include IRCTC, Flipkart, Amazon, HDFC and SBI among others.

On completion of training the affiliates will be linked to various platforms. Social media influencers will register for affiliate program and every affiliate is identified through a unique tracking ID. Affiliates get paid when sale happens and after trip completion. It will provide opportunities in banking, hospitality, tourism, housing, infrastructure, education and other sectors.

The programme will help the youth to leverage the power of social media and boost sales. Peer-to-peer influence will build trust and authentic connection to brand particularly to tourism, art and craft in Jammu and Kashmir.  The programme aims for building affiliate network in every remotest village of J&K on the analogy of various successful models. Creating earning opportunity for tier-2, tier-3 and village youth is prime focus of the initiative under Mission Youth.

The initiative will also provide opportunities for local brand promotion and providing new opportunities in unexplored areas. It will also help to harness the local talent pool.

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