Kashmiris amid pandemic lockdown have found an online humour driven by horses and headgears—where an erstwhile minister is playing a sly warlord, while a new born is hailed as the protagonist in making.
SUCH is the craze for Turkish fictional series—Dirilis Ertugrul—in Kashmir these days that a casual conversation unwittingly ends up following the dramatic script of the popular Ottoman era series.
On June 5, 2020, Sardar Nasir Ali Khan, Kashmir’s well-known radio jockey, took to his twitter account to react over the new government order: “Now that all government officials have been asked to report to office from tomorrow, I am just wondering that how will the employees who don’t own a private vehicle will reach since there is no public transportation available.”
On this, a twitter user, apparently a fan of the Turkish TV series, came up with a pun of his own: “Since Ertugrul craze is there, govt is expecting employees coming to duties on horses.”
Since ertugul craze is dere, govt is expecting employees coming to duties on horses.
— SAJAD THAKUR (@drsajadthakur) June 5, 2020
What was supposedly a thought-provoking tweet got Ertugrulised in a jiffy, and spread smiles—even evoked laughter—before becoming yet another instance of how the Turkish delight is ruling over imaginations in Kashmir Valley today.
— Jibran (@docwhoshoots) June 2, 2020
Not only the epic drama is traveling from one household to another in USB drives, but social media is equally flooded with memes about the series.
Ertugul is a great show.
Ertugul is an addictive show. it tells about the islamic history.
Le kashmiri viewers:
Turkish men are better/turkish women are better omar abdullah is turgut,mehbooba mufti is chirkut.
— wani shoaib (@vaynishoaib) May 15, 2020
From popularising the Ertugrul Eyvallah greeting style, to give their new born the protagonist’s name, Kashmiris are only living up to their vintage reputation of embracing the popular global trends.
But mainly, it’s a sarcasm which remains at the heart of the valley’s obsession for the celebrated series.
— Shazia Khan (@meethi_shaz) May 31, 2020
In an avalanche of memes, even the former chief minister of the erstwhile state of Jammu and Kashmir found himself ‘cloaking’ new identity.
Showing him sporting headgear and warrior mantle, the Ertugrulised meme first appeared on the heels of Omar Abdullah’s walk to freedom from Hari Niwas—with salt and pepper beard, and a new political posturing.
— Qamar Qazi (@Qamar0qazi) May 15, 2020
Having a penchant for political take and talking, Kashmiri Twitterati is letting the Turkish thespian characters to speak for them while taking on the unruffled unionist camp of Kashmir.
— The God’s Particle! (@KASHMIResque) June 4, 2020
Apart from bringing smiles to the lockdown-weary populace, the series is equally being praised for its storyline based on the struggle for justice.
— Syeda Javeria (@NaiveHedonist) May 31, 2020
For a change, however, it’s the political parody which is making Ertugrul a new sarcastic sensation in the valley.
And therefore, many Kashmiri netizens are today eagerly waiting for baby Haleema, after recently giving a rousing reception to Kashmir’s baby Ertugrul.
Waiting for another one named as Haleema... history will repeat there then Kashmiri ertugul series
— Being Kashmiri (@TZain007) June 3, 2020
Be Part of Quality Journalism
Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast.