JK, AP Tour Operators Sign MoU For Tourism Promotion

Pledge To Sell J&K As Prime Tourist Destination

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SRINAGAR – To attract more tourists from South-Eastern part of the country, travel and tour operators from J&K today signed a MoU with Tour and Travel Association of Andhra Pradesh (TTAA) at a tourism promotional campaign and road show at Vijayawada.

The road show was organised by J&K Tourism Department in collaboration with Jammu and Kashmir Tourism Alliance (JKTA).

President TTAA Vijay Mohan and Chairman JKTA Manzoor A Pakhtoon signed the MoU in presence of MD Tourism Devel­opment Corporation of Andhra Pradesh, Praveen Kumar, Chief Executive Officer Surinsar Mansar Development Authority, Nagendra Singh Jamwal and Assistant Director Tourism Kash­mir, Dr Javid ur Rehman.

Over a hundred leading travel agents and destination man­agement companies form Andhra Pradesh attended the road show to network and create business opportunities with the travel trade fraternity of J&K.

Speaking on the occasion, Chief Executive Officer Surinsar Mansar Development Authority urged the leaders in the trav­el industry to promote J&K as a prime tourist destination of the country. He said besides having unmatched beauty, J&K offers various tourism products and is also famous for adven­ture and pilgrim tourism.

Assistant Director Tourism who also spoke on the occasion described how tourists were enjoying their holidays in Kash­mir by highlighting stories of many travellers who visited the Valley over the past few months.

He said Kashmir is one of the safest places for tourists es­pecially for solo female travellers who are coming in good numbers.

After signing the MoU, President TTAA said they would pro­mote J&K vigorously and include all tourism products of the J&K in their travel packages.

Chairman, JKTA Manzoor Ahmad Pakhtoon assured the travel agents from Vijayawada that tour operators and hote­liers are ready to host Tourists and provide them best services.

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