SRINAGAR Tanishq has a new address in Srinagar. A brand new store was inaugurated on Monday at City Walk Mall, M A Road by the CEO of the jewellery division of Titan Company Ltd., C.K. Venkataraman.
The new premises of Tanishq, which was previously housed at Ali Jan complex, is much bigger and spacious with 2,000 sft area.
The new store also houses a wide range of designs with more than 3,000 new products. Besides there is an exclusive section for wedding jewellery.
Tanishq deals with jewelry made of gold, diamond, solataires and platinum. It offers jewelery in both gold and gem-set in 22 and 18 karat gold with over 5,000 traditional, western and fusion looks.
Addressing a news conference Venkataraman said: “It gives us a feeling of great delight to re-launch our Tanishq store in Srinagar city today. Srinagar has always been very special for the Tanishq family and this store will also feature collections keeping in mind the rich culture and tastes or Kashmiri tradition.” He expressed hope that his team will be able to strive in providing inimitable shopping experience, with an aim to become a one stop destination jewellery brand for all festive occasions.
As part of the new store launch, Tanishq is offering free gold coins worth between Rs. 600-800 with every gold purchase of 10 gms or up to 25% off on the making charges of gold jewelry and diamond jewelry value. Other schemes involve the Golden Harvest scheme and a transparent exchange scheme using the Karat meter for the estimation of the cost of jewelry to be exchanged.
Bearing the hallmark of Titan and that of the TATA group, Tanishq has become a trusted brand with consumers, especially for its usage of karat meter to measure the purity of the jewelry. “In Srinagar, only we have a karat meter to gauge the purity of jewelry. Often, jewelry bought from other outlets turn out to be lesser in value than it was bought for,” Venkataraman said.