Books: Latest Arrivals



  When India Votes :The Dynamics of Successful Election Campaigning by Jaishri Jethwaney and Samir Kapur

(INR 295, 216pp)



Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India.

 When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.


PROFESSOR JAISHRI JETHWANEY is a PhD in Media and E lections from the School of International Studies, Jawaharlal Nehru University, and has worked at the premier Indian Institute of Mass Communication as professor and program director (advertising & public relations [PR]) for over a quarter century. She has authored a number of textbooks, including Corporate Communication: Principles and Practice, Social Sector Communication in India and co-authored Advertising Management, among many others.

DR SAMIR KAPUR, an engineer, MBA and PhD, is a versatile professional with over twenty years of experience. He is currently part of the senior management team of Adfactors PR, India’s biggest PR agency. He has strategized and executed multiple PR, industrial relations, advocacy and marketing campaigns for various political parties, prominent development sector companies, leading Indian conglomerates and multinational companies.

Think, Eat, Live Smart : Secrets to Supercharge Your Health 
by Dr Anjali Hooda Sangwan MD



(INR 295, 232pp)

Concentrate on your overall well-being and weight loss is sure to follow. Think, Eat, Live Smart is a comprehensive yet concise handbook on holistic healthy lifestyle. In today’s world, where bookstores are filled with health books obsessed with weight loss, Dr Hooda’s stance is clear–she does not want to add another weight loss book to the world. Instead, what she wants to and does beautifully, is help readers choose prevention as a path to healthy living.

This book touches upon subjects ranging from balancing nutrients in food, food myths, challenges posed by the Indian diet, behaviour modification such as stress management and portion control, to the importance of sleep, gut health, hormones and much more. It also provides various case studies to relate to readers across all age groups.


Dr Anjali Hooda Sangwan, MD (Internal Medicine) is a fellow in Obesity Medicine & Nutrition Support from USA, where she worked for many years. She came back to India and joined Fortis C-Doc Hospital, Delhi. She is currently Medical Director at Center for Obesity and Longevity, running a very successful practice as a Functional Medicine & Advanced Metabolic Specialist. She is also the co-founder of, an app and web-based lifestyle modification programme.



ABOUT THE BOOK (INR 195, 216pp)

Very rarely in history does one man shape the sporting fortunes of a nation. Sanath Jayasuriya quite clearly achieved that with just his forearms, but after a prolonged delay. He used his forearms to just whip the ball at will and then turned his arm over with the ball to leave behind a legacy that will be hard to emulate. For a nation yearning to break into the big league, it required just the unorthodoxy of Sanath to break away from the past. When lights shone brightly over Sri Lanka at Lahore’s Gaddafi Stadium in the 1996 Cricket World Cup, it was all down to the brilliance of this young man from Matara. While he made a name for himself as a rebel with a cause, he did change tracks later to take on roles quite alien to his nature as captain, chairman of selectors, politician and minister. But while success proved easier as a foot soldier, the rise in the ranks was not always that profitable. This is the story of that man.


Chandresh Narayanan is a senior cricket writer, having written for various publications like The Times of India,, Neo Sports and The Indian Express. Narayanan also served as content head of the official website of the Indian Premier League (IPL).


  Oxygen Manifesto : A Battle for the Environment by Atulya Misra

(INR 295, 208pp)



Oxygen Manifesto is a story of the triumph of ordinary people over the might of the establishment in their battle to save the environment.

Thatha lives in a remote and inaccessible part of Manipur and Ravi is a young IAS officer from the Tamil Nadu cadre. Circumstances bring them together and they create the most effective environmental movement the world has ever seen. They shun the politics of criticism and personal attacks and focus on establishing a new polity based on the principles of environmental protection, habitat conservation, direct civil action and democratic decentralization.

 Oxygen Manifesto is an engaging story about environmental degradation and the impact of the Anthropocene. It exposes the myth around wealth creation and the paradigm of economic growth.

It also plants a development narrative that is environment-centric—an idea which is considered fringe in today’s times, but is bound to emerge as a mainstream thought in the future.

 The story also has an undercurrent of minimalism and veganism, as opposed to consumerism and wasteful consumption. A novel concept of taxing goods and services based on their carbon and

water footprint has also been introduced by the writer. This is a must-read for anyone who cares about the future of human civilization.


ATULYA MISRA is a senior officer of Indian Administrative Services; currently posted as the Principal Secretary, Revenue and Disaster Management Department in Government of Tamil Nadu.

He has earlier worked as Principal Secretary in the departments of Industries, Environment & Forests, and Transport. He has also served as chairman of different organizations, including Chennai Port Trust, Tamil Nadu State Pollution Control Board, Titan and TNPL.

ATULYA MISRA is an alumnus of Scindia School, Gwalior; Hindu College, University of Delhi; TERI University, Delhi; universities of Texas and Yale, USA; and Institute of Development Studies, Sussex, UK. He was awarded a doctorate by Anna University, Chennai, for his work on carbon footprint. He has written numerous papers for scientific journals. This is his first book.



ABOUT THE BOOK (INR 195, 192pp)

A beautiful young girl, drenched in rain, is being chased by a couple of goons along the narrow meandering roads of Landour, Mussoorie, when a swashbuckling stranger comes to her rescue. She faints and on waking up, realizes she is in the company of the ‘bad boy’ of Bollywood—Veer Singh Tomar. Natasha falls for Veer, who, incidentally, is married and dealing with a messy divorce. By some cruel twist of fate, Veer’s estranged wife Amyra comes back to his life. But by then, Veer is already drawn to Natasha. Will Veer ever find his way back to Natasha?


Esha Pandey, currently living in New Delhi, is an Indian Police Service (IPS) officer serving as DCP Special Police Unit for Women and Children.

 SUMMER HOLIDAYS by Koral Dasgupta


ABOUT THE BOOK (INR 295, 256pp)

Three cities—Mumbai, Bangalore and Shimla. And a big family feud spanning over sixteen years. Summer Holidays is a fairy tale for adults with a comic take on modern families, their ideals, beliefs and prejudices.


Koral Dasgupta is an author, academic, columnist, painter and professional speaker. Her last book, Rasia, was critically acclaimed.




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