A date in future on a curd cup makes the company a laughing stock among netizens
SRINAGAR District Magistrate Srinagar on Tuesday issued a show-cause notice to Ms Khyber Agro Ltd for printing a date in future on one of its curd batches after netizens posted pictures of the cup on various social media platforms.
This clearly brings out that you have post dated the manufacturing date of the batch, reads the notification DMS/PS/Misc/833-35 Dated 28-08-2018.
Whereas, prima facie this act of yours has made it possible for the perishable item Pro Active Dahi having limited shelf life to sustain longer in the market to earn profits, clearly an unethical market practice which could risk the health of consumers.
For the default committed and adopting unethical marketing practices and putting to likely danger the health of consumers by your errors of omission and for commission, you are directed to show cause in public interest within two days from the date of receipt of this notice, the notification reads further.
Khyber Agro Farms, which not-so-long-ago was in the news after the government in 2016 had directed a complete ban on the sale of its milk calling it unsafe, surprised the people on Tuesday after a plastic curd cup had a wrong date printed on it.
Many of them took to the social media with the pictures of the cup on which a Batch No: BH: 27 with MRP Rs 18 had the manufacturing date written clearly as 1/9/2018.
“It was not immediately known when the product had hit the market.
It can happen only in Kashmir when a consumable as fragile as milk has a date in the future, said Mukhtar Baba, a local journalist. Khyber has previously been engaged in a lot of controversy and it seems the company has not learnt its lessons and is still playing with the future of the gullible in Kashmir.
A Jammu-based newspaper on its official Facebook page while uploading the picture of the curd cup, urged its readers to share the reality.
How does Food and Drug Control allow these things, a Facebook user, Javed Ahmad, asked.
Another Facebook user, Malik Saima, while jeering at the company wrote on her wall: 1/9/2018 z yet to come but Khyber milk factory mai tou bohut pehle aachuka hai …lol. (1/9/2018 is yet to come but all of a sudden it seems to have arrived at the Khyber Milk Factory too soon).
i sometimes really wonder that how they dare so n this z not done first time by them this happened so many times from some previous years, Saima adds.
The Varmul Post, a Facebook page, wondered whether Khyber was poisoning Kashmir. #Khyber_Milk is once again in news for wrong reasons. This time a future date was seen printed on a curd pack. #KhyberCheat #KhyberPoison #KhyberKashmir, wrote the Page admin.
Humour touched heights when another Facebook user, Suhail Majid, wrote on his wall: Khyber milk ne date se pehle curd eejaad kiya wah khyber milk wale tera bol baala (Khyber Milk invents curd ahead of the date, Wow, Khyber Milk: May you rule supreme.)
Two years ago, Khyber Agro Farms was convicted of supplying detergent-laced milk. A local court had imposed a fine of Rs. 9 lakh on the company.
Attempts to get in touch with the company for a comment did not materialize.
Be Part of Quality Journalism
Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast.