Meet Neetu Jalali Of Old-City Who Talks About Her ‘Zafran-Couture’ in London

Tell us about yourself.

My name is Neetu Jalali. I am from one of the most beautiful plac­es in this world called ‘Kashmir’, I am originally from Rainawari and residing in London these days with my small family here. I did part of my schooling from M.Dass Public School, Kathi Darwaza, Srinagar and then part from Vishwa Bharti Girls school in Rainawari. I did my bachelors in Engineering from In­dia and an MBA from Durham, UK. Before starting my venture ‘Zaf­ran” I worked in the corporate field for many years in London.

Why the name Zafran couture

Zafran (Saffron) is synonymous to Kashmir, it gives color and fla­vour to everything it’s used with and that’s what Zafran Couture believes in- adding color, fresh­ness, and flavor through our out­fits and unique designs

Tell us about Zafran couture

Zafran is my brainchild and bears the nostalgic heartbeat of my beloved Kashmir. I founded Zafran with a view to connect with my roots and showcase the vibrant art and cultural heritage of my home­land through my designs. Taking inspiration from Kashmir’s rich art and craft, Zafran brings the un­usual mix of tradition and modern designs using age old traditional art form of weaving and embroi­dery. Tastefully done with ethics at the core, every single piece has a story to tell!

What do you think of market for Kashmiri products in UK?

I think if we retain the authen­ticity and uniqueness, there is a great demand and appreciation.

Who are in your team?

It’s just me and my beloved 3 oth­er people back home in Kashmir

Do you work with Kashmiri artisans?

Yes, Absolutely and I also like to work with entrepreneurs like Tulapalav, Kashmirbox too

If someone wants to order from Zafran couture, how do they do that?

You can order on Instagram here zafrancouture and on facebook here­rancoutur

Source :

Be Part of Quality Journalism

Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast.



Leave a Reply

Your email address will not be published.