Meet Neetu Jalali Of Old-City Who Talks About Her ‘Zafran-Couture’ in London

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Tell us about yourself.

My name is Neetu Jalali. I am from one of the most beautiful plac­es in this world called ‘Kashmir’, I am originally from Rainawari and residing in London these days with my small family here. I did part of my schooling from M.Dass Public School, Kathi Darwaza, Srinagar and then part from Vishwa Bharti Girls school in Rainawari. I did my bachelors in Engineering from In­dia and an MBA from Durham, UK. Before starting my venture ‘Zaf­ran” I worked in the corporate field for many years in London.

Why the name Zafran couture

Zafran (Saffron) is synonymous to Kashmir, it gives color and fla­vour to everything it’s used with and that’s what Zafran Couture believes in- adding color, fresh­ness, and flavor through our out­fits and unique designs

Tell us about Zafran couture

Zafran is my brainchild and bears the nostalgic heartbeat of my beloved Kashmir. I founded Zafran with a view to connect with my roots and showcase the vibrant art and cultural heritage of my home­land through my designs. Taking inspiration from Kashmir’s rich art and craft, Zafran brings the un­usual mix of tradition and modern designs using age old traditional art form of weaving and embroi­dery. Tastefully done with ethics at the core, every single piece has a story to tell!

What do you think of market for Kashmiri products in UK?

I think if we retain the authen­ticity and uniqueness, there is a great demand and appreciation.

Who are in your team?

It’s just me and my beloved 3 oth­er people back home in Kashmir

Do you work with Kashmiri artisans?

Yes, Absolutely and I also like to work with entrepreneurs like Tulapalav, Kashmirbox too

If someone wants to order from Zafran couture, how do they do that?

You can order on Instagram here www.instagram.com/ zafrancouture and on facebook here www.facebook.com/zaf­rancoutur

Source : Gyawun.com

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