SRINAGAR, SEPTEMBER 16- Calling on the tourism stakeholders to launch aggressive marketing campaigns, the Director Tourism Kashmir Mahmood A Shah Saturday said that the department is trying to counter negative perception and unnecessary media publicity through a multi-pronged strategy.
He was speaking as a chief guest at 9th Annual General Meeting of the Travel Agents Association of Kashmir (TAAK) here at Hotel New Park.
During the meeting TAAK elected Ashfaq Siddiq Dug as its new President. Director Tourism Kashmir while welcoming the new TAAK body appreciated the role of the former presidents of the body.
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