Awareness Campaign at CUK Ahead of National Handloom Day

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Srinagar—A day long awareness programme was organized by the Directorate of Field Publicity, Ministry of Information and Broadcasting, Government of India, (Units: Srinagar, Chadoora and Rajouri) at Central University Kashmir, Nowgam, Srinagar today on 05th August 2017. The programme was aimed at departing information about importance and objectives of National Handloom day.

Dr. Fayaz Ahmad Nika (Dean Students Welfare Central University Kashmir), Tahir Fidous Shawl (Deputy Director, Department of Handlooms, Srinagar), Miss Neha Jalali (Deputy Director, Directorate of Field Publicity, J&K and AIR News Jammu) and Tahir Ahmad Hakim (Assistant Director, Department of Handlooms Srinagar) were prominent among others who spoke on the occasion. All the speakers laid stress upon generating awareness about the importance of handloom industry and its contribution to the socio-economic development.

Dr. Fayaz Ahmad Nika in his address appreciated the efforts of Directorate of Field Publicity and said that nowadays our youth is more attracted to the imported clothes and synthetic clothes, whereas handloom in Kashmir is being practiced for many centuries. Our youth should understand the importance of using domestic cloth. They should have the knowledge that by using handloom products we are helping and encouraging our own artisans, weavers and business. He urged the youth to start using handloom products and encourage the society to appreciate the same. He also asked the students of related subjects to adopt this profession which is getting extinct from Kashmir. He further added that people whose family business was handloom are leaving it because common people do not buy their products.

Tahir Firdous Shawl in his address enlightened the audience about the working and organization of Handloom Department. He further added that Government is trying to connect handloom industry to e-commerce so that young buyers may but handloom product online.

Tahir Ahmad Hakim in his address enlightened the audience about various social welfare schemes run by the Government of India for the benefit of the weavers. He said that Government has started a branding system for handloom products called as ‘India Handloom Brand’ (IHB) with the concept of Zero defect and having zero effect on environment.

Miss Neha Jalai in her address enlightened the audience about the aims and objective of celebrating ‘National Handloom Day’. She in her address said that National Handloom Day was started in the year 2015 by PM Narendra Modi, it is celebrated on 7th of August every year in order to make people aware about the importance of Handloom industry and how common masses can help to promote and encourage the handloom industry. She further urged the youth to come forward to promote and use Handloom products in their day to day lives along with other branded and imported textiles.

The weavers, dyers, Heads of Co-operative societies, teachers, students, and other opinion leaders present in the audience were made aware about the importance of promoting and adopting Handloom products in day to day lives.

Representatives from DFP informed the gathering that another similar programme on National Handloom Day is being organized on the same day at Jammu University. DFP has a mandate of spreading awareness among masses on various centrally sponsored schemes.

About nine weavers from Srinagar were felicitated at the today’s programme for their outstanding contribution in the field of promoting traditional Handloom and textile weaving practices.

Film shows (How to prepare Kani Shawl?) was screened for the audience. A random quiz on National Handloom Day was organized for the audience and winners were awarded on the spot.

The troupe from Song and Drama Division mesmerized the audience with their melodious folk songs.

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