Jammu Minister for Food, Civil Supplies and Consumer Affairs and Information Department Chowdhary Zulfkar Ali today sought cooperation of media fraternity in effectively projecting the developmental and welfare initiatives launched by the government. He also sought cooperation of the media in highlighting the huge tourism and industrial potential of the State.
The Minister was speaking at an interactive session with the media fraternity in Jammu last evening.
He said a responsive and responsible approach needs to be adopted for better projection of the state adding that media can play highly constructive role in building favorable image of the state. The Minister also sought cooperation of media fraternity in reaching out to the people on various welfare and development programmes for their effective implementation.
Describing media as the fourth pillar of democracy, the Minister said media plays a vital role in maintaining necessary checks and balances which are essential for ensuring transparency and accountability in the system. He said the success of a democratic set up depends on an informed society wherein proactive press plays an indispensable role. The modern age media in all forms have an imperative role in information dissemination to the citizenry, he added.
Meanwhile, the editors of various newspapers apprised the Minister of various issues pertaining to journalists welfare including establishment of press forums, press colony, effective implementation of advertisement policy, categorization of the newspapers for distribution of advertisements, empanelment of news newspapers for advertisement etc
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