Aircel connects with audiences through a series of ‘NukkadNataks

Srinagar: Aircel, one of India’s leading and innovative mobile service providers today began a series of NukkadNattaks/Street playsin Kashmir to connect through this unique and popular medium of communication. Through this very engaging communications tool, Aircel aims to reach out to its valuable customers in Kashmir by spreading awareness on not only social causes that impact the lives of every Kashmiri, but also by simplifying the intricacies of Aircel products and services.

The need to conserve electricity and inculcate the habit of using natural resources such as water in a judicious manner were the underlining social messages communicated through these ‘NukkadNatak’shows. Besides this, Aircel also clearly broke down the details of its products so that the consumer is clear in his/her thoughts while deciding which of Aircel’s vast array of products best suits his/her needs. The first day of the NukadNatakssaw large enthusiastic crowds who gathered to watch the shows. Beginning in the valley of Srinagar, these shows will reach out to audiences in other parts of Kashmir as well such as Anantnag, Budgam, besides others.

This series of NukadNatakswas launched today in Srinagar by Shri. AsgarSamoon, Divisional Commissioner, Kashmir expressed his happiness in seeing Aircel fulfilling the role of a socially responsible organization. He lauded the efforts of the company upon organizing this unique method of communication which he feels will definitely succeed in reaching out to masses and help in spreading awareness on these challenging yet omnipresent socially impacting causes taken up by Aircel.


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