Rani juice safe, says JK Govt


Srinagar:  Jammu and Kashmir government on Tuesday said that popular beverage product, Rani Juice, was safe for human consumption.

Director, Consumer Affairs and Public Distribution, Kashmir, A. R War in an official communication said that the Rani juice conforms to the parameters prescribed under the Food Safety and Standards Regulation 2011.

The director said that earlier the public at large was advised to refrain from consuming Batch 05 (240ml) of Rani Juice initially for a period of 15 days. He informed that it has come to notice that Drug and Food Control Organisation, Kashmir and Jammu Province had taken various samples of Rani juice for analysis and  as per the report FSSA/Legal/5219, FSSA/Legal 5220, FSSA/Legal5221 dated 15,10,2015 of the Food Analyst , Kashmir Province NO FSSA/J/860, dated 15-10-2015 of Food Analyst, Jammu Province, the Rani juice confirms to the parameters prescribed under the Food Safety and Standards (Food Products and Food Addivities) Regulation 2011.  Earlier the directions from the government had come after a Srinagar resident, Yaseer Ahmad complained to CAPD against the product.

Meanwhile Srinagar based Pan-India, importer of Rani Juice and Managing Director, IY Impex Company, Imtiyaz Bhat claimed that the beverage product, Rani Juice, has maintained high standards of the production from the day one.

 “We are dealing with Rani Juice since three years now. In beverage we are maintaining number one position in imported section across India in terms of volume and quality. It has been only possible because of our international standard qualities,” Bhat said.   “This has earned us as one of the resected beverage companies in India. We have never been penalised for any wrong act or disservice to people,” Bhat said. “The particular batch of our product had gone for testing and it has come clean. But the public is still scared,” he said.

He urged officials to maintain their ethics while dealing in such cases because as per him, the unnecessary “intervention and harassment” discourages entrepreneurs to come forward for the business.

 “Jammu and Kashmir is a job starved state and people (entrepreneurs) who start their one unit need to be appreciated not harassed or discouraged,” he urged.

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