NEW DELHI: LIVA, from the Aditya Birla Group, unveiled its latest campaign with the fashion goddess and brand ambassador, Kangana Ranaut. The recently launched brand offers fabric made of natural fibers.
LIVA promises an experience of natural fluid fashion with an all new perspective this season. Fluid fashion is about wearing fluid garments that transform the way you look and feel.
The entire range of garments can be availed at leading retail outlets like Global Desi, Pantaloon, Lifestyle, Shoppers Stop, Allen Solly, Van Huesen among other stores.
The way to identify LIVA garments is through the vibrant pink Liva tag. The tag assures that the fabric in the garment has the most liquid and soft drape and is made of natural, eco-friendly fibres.
The latest campaign with Kangana, brings alive the unique attribute of the fabric that defines fluidity. This dramatic expression of fluidity and dynamism has been achieved on the static medium.
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