Nissan launches 201st sales unit in Kashmir


Nissan vehicles best suited for Kashmir terrain: GM Malhotra

SRINAGAR: While making inroads into the Jammu and Kashmir market, the Nissan Group of India Wednesday opened its 201st retail outlet at Nowgam Bypass Srinagar amid much fanfare.

General Managing Nissam Motor India Private Limited, Arun Malhotra, inaugurated the unit.

Talking about the importance of the Srinagar launch, Mr. Malhotra said that Nissan motors are engineered better than any other automobile as they are equipped to run on harsher conditions. “We seek to provide our customers with best-in-class products and services, and look forward to a long-standing, successful association in Kashmir,” Malhotra said.

“Kashmir is critical for Nissan in many ways. The roads and the terrain of the state of Jammu and Kashmir offer an ideal platform to test the strength of our vehicles,” he said.

“Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience,” he said. “This is backed by our continuous expansion of dealership outlets nationwide and our target of setting up 300 dealerships across the country by the end of fiscal year 2016.”

Malhotra said that all Nissan motors are designed in such a manner that they wouldn’t give in to the conditions that Kashmir terrain offers. “More the tougher conditions, more intelligent the design and engineering aspect of the vehicles,” he said.

Malhotra said that though the market share of Nissan at the moment is lesser as compared to other counterparts, we are out there to carve our own niche. “There’re three things to the marketing part—differentiate, demonstrate and finally dramatize,” he said. “Our makeup of the vehicle would sure differentiate us from the rest and after demonstrating that what we stand for, the dramatization phase would ensue. By dramatization I mean a Nissan vehicle would dance to the tune of the harsher conditions that it would ply on.”

He said though he believed in competition yet the Nissan wasn’t in the rat race. “Our philosophy is that we’re in competition with our own selves—to come up to our commitment and the satisfaction of our customers.”

“Auto Industry in India or anywhere in the world isn’t like a 20-20 Cricket match but more like a marathon or a test match if you may like to call it so,” he said. “It’s easy for a batsman to score on any pitch but only those perfect in technique and skill would score a century at Perth.”

“This is where the Nissan fills the technical gap,” Malhotra said.

He said establishing an extensive, quality-focused retail network is central to Nissan’s long-term growth in India. “The company has a commitment to operate 300 sales and service touch points by the end of the 2016 financial year,” Malhotra told Kashmir Observer

In this financial year, Nissan has already opened 18 outlets in metropolitan as well as non-metro cities. In the last two months, Nissan opened showrooms in Trichy, Tirupati, Sikar, Nasik and Mumbai.

“Nissan is moving closer to the customer and the company is also placing a huge focus on the customer experience at the dealerships,” Malhotra said. “To address the customer queries, Nissan has round-the-clock customer services where our executives reply to the customer calls in over seven languages.”

Brand Nissan is ranked 3rd in the recent J.D. Power Asia Pacific – India Sales Satisfaction Index this year.

Malhotra said, H.K. Nissan in Srinagar will cater to the expanding customer base in the region. “The outlet led by Mr. Zahoor Ahmed Mir who is an experienced industrialist, will witness dramatic sales from the city,” Malhotra hoped

 “We at H.K Nissan are proud to be associated with such a successful global brand,” Ahmed said, “As an authorised dealer of Nissan in Srinagar, H.K Nissan will provide excellent sales and after sales service to the existing and prospective customers in the region.”

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