Taj-Indigo Fam tour brings cheer amid skepticism

Srinagar: The Vivinta by Taj Hotels and Resorts, Srinagar in collaboration with Indigo Airlines conducted a familiarization tour of several business establishments of the country especially from the travel sector.

 The main aim of the tour was to sensitize the participants on the importance of Kashmir being a preferred tourist destination and to remove the inhibitions connected with Kashmir especially after the September-2014 floods that the valley was not a conducive to domestic or international tourism.

“Kashmir throws its arms open to all who’ve, at one or the other occasion in their lives, wished to visit this wonderful place on earth with all its love and hospitality,” Mr Basharat Rashid, Director Sales, Vivinta by Taj Hotels and Resorts, Srinagar, told the audience. “Nowadays, people are intrigued by the cultural and history and Srinagar being one of the oldest cities of the world offers an excellent opportunity to meet the requirement.”

Pledging their unflinching support, the participants expressed hope that more tourists would visit Kashmir in future. “Sufism connects Kashmir with the rest of the country in ways more than one and it can form a basis for improved relations with regard to tourism in Kashmir,” Nasir Shah, Director Operations, Adventure Travel and Destination Management Company said.”

 Expressing gratitude over Indigo Airlines collaborating with Vivinta by Taj to make the event successful, Basharat Rashid said that Vivinta would always stand by all those who wished to participate in marketing Kashmir nationally and internationally. “It’s high time we banished the hype created my media with regard to Kashmir and do away with the safety-related inhibitions,” he said

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