SRINAGAR: In a significant initiative aimed at a shift towards digitization, the Information Department has decided to distribute government advertisements to the empanelled newspapers online.
We are giving final touches to the IT-enabled mechanism for online distribution of advertisements and the same would be in place soon, said Mr Muneer-ul-Islam, Director Information and Publicity, J&K Government.
He said besides making distribution of advertisements to newspapers a paper-less task, the new mechanism would also ensure accountability and transparency in the process.
As per the IT-enabled system, each newspaper in the State would get a dedicated username for logging in to the advertisement distribution website of the Information Department and download the advertisements to be published by the said paper on a specific date.
It will function on the same pattern as is in vogue in DAVP, but the Information Departments website would be more versatile and user-friendly with adequate security safeguards, said the IT Consultant responsible for designing the new advertisement distribution site of the Information Department.
Be Part of Quality Journalism
Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast.