A TV spot shows a girl, a few months old, that begins to mourn. Her mother is gone shopping and she is not there to calm her. Her father, inexperienced, is overwhelmed by events. What to do?

The man who dominates his work, is unable to solve a small domestic issue. Everything is anxiety and restlessness. He only has one solution: call the mother by mobile.

“It must be that she is hungry,” replies the woman with maternal intuition. And again the anguish arises.He can not breastfeed! “Put cartoon” insists the mother. [Certainly, they take us kilometers of lead in the art of caring and understanding the kids …] The husband tries again with the phone, but in vain. “Honey, she needs you, and not the cartoon!”.

Again the mother sensed a possible solution. “Put the phone in videoconferencing”. Now the baby can see and hear her mother, and as the baby we can see all these gestures with which usually the mother managed to reduce her sobs. But this time it does not work. The mobile, which has served to communicate the parents together and enabled several ways to calm the girl finally shows incapable and useless.

Just then emerges father’s love. A nervous new father, however, moved by affection is able to discover their best side and finally to find the key.

The message is clear. Technology can help us in many things, but can never replace love. Affection, hug, human contact … We always need them. And now that many companies promise us wonderful home products, it is good to hear also this message, so simple and sublime; and more good yet, to hear it in the mouth of a technology company.

Thumbs up for this advertising campaign, which makes us discover all the affection that requires the care of a baby! And applause also for the parents who can deny themselves so much to give the best to their children. Maybe they do not give them a mobile or tablet, but every day they give them something much better: his real affection

Clemente Ferrer

clementeferrerrosello@gmail.com