Thousands of years ago, Chinese Buddhist monks started experimenting to create food that tasted like meat but was not. Then the Rajput women of Rajasthan started doing the same to keep their husbands satisfied and yet vegetarian. The Beatle Paul McCartneys wife became vegetarian and realized that she could not convert the world by simply talking or even setting an example. She had to give an alternative.
Meat is a drug. To wean people off it, they had to have something that was chewy and tasted like it. The taste was the easy part after all, all the taste of meat comes from the spices and oils it is cooked in. The chewy part needed a similar sort of plant or grain. She came up with a range of dishes, mock meats that tasted like steak, sausages, chicken, beef everything that you could want. It started off a trend and many other mock meat factories came up all over UK and Europe. Today the sales run into billions and the main buyers are not vegetarian but meat eaters.
Mock meats have finally come to India. My sister serves it to meat eaters at parties. Not one person has been able to tell the difference and when they turn to her and ask her, why, as a vegetarian she is serving meat, she gleefully tells them it is mock meat.
I recently met Marianne Thieme, a lovely young lady who is the Member of Parliament in Holland of the Party for Animals. Her husband has a factory which makes mock meats. He has several times secretly entered his products into competitions for best meat dishes from hamburgers to steaks. In every competition he has been placed in the first three even though his product has nothing to do with meat!
Mock meats are healthy and protein based. They contain very little cholesterol and fat. But new vegetarians miss the chewiness of meat the most. So that is what mock meats strive to get. The neutral taste of the ingredients makes it easier for cooks to give it the taste of real meat. Vegetarian meats are based on centuries-old recipes for seitan, rice, mushrooms, legumes, tempeh, soya, or pressed-tofu, defatted peanut flour, with flavouring added to make the finished product taste like chicken, beef, lamb, ham, sausage, seafood, etc. Wheat gluten or Seitan is the most cost effective and most simple raw material for producing vegetarian sausages, burgers, nuggets, schnitzel as well as minced meat. The simple production method gives rise to a consistency which is remarkably similar to the stringy fibres that make up the consistency of meat. Tofu is made by adding a coagulant to soya milk and compressing the resulting protein solids until the required consistency is achieved. Tofu is easily digested and contains all essential amino acids. It is one of the healthiest foods in the world. Soya meat is extremely rich in protein- over 50%. Tempeh is made by the controlled fermentation of cooked soya beans with a Rhizopus mould to become a compact cake which has many B vitamins, high protein content. Quorn is an innovation from the English company Marlow Foods. It is made from a fermented fungus which is processed and textured to produce a food which can be easily mistaken for meat. Quorn products include steaks, burgers, chicken breasts as well as sliced meats. The seeds of sweet lupines is used by companies, like Meatless, for vegetarian meat. Remis Algen uses algae and, Freshshrooms used mushrooms. Pro Viand uses rice protein or pea protein. Beyond Meat, a company based in California, has developed a process for soy and pea. The resulting product bears a close resemblance to chicken meat and people like Bill Gates have invested in it.
What is wrong is that mock meat is not available. Because it is not easily available, it is difficult to spread awareness about the product. Abroad, you can buy mock meat in all food stores. Not so in India. We are the last country in the world to have introduced them probably because there is so much variety in our vegetables and cereals. But I think the time has come for this form of meat to be everywhere, because vegetarians in India are turning meat eaters alarmingly fast. The amount of meat eaten yearly by the world has jumped by 10% since 2008 and international agencies are saying that this is due toIndias sudden passion for flesh.
There are several retailers of mock meats. One is Big 5 Health Food which distributes Frys mock meats. They are doing very well. Godrej Natures Basket, that stocks ready-to-make mock meat products, says that mock meats are more popular with meat eaters. Yasmin and Harish Jadwani of Ahimsa Foods set up a mock meat plant in Delhi in 2009. Chicken sausages, ham and salami are the best sellers.
Bill Gates has published a new feature on The Gates Notes, his blog. It’s about alternatives to animal meat that could meet humanity’s growing demand for meat over the next decades without all of the environmental and ethical problems caused by our current factory farming system. As veganism grows in popularity and even non-vegans are trending towards a more ethical and compassionate lifestyle, vegan meats have been rapidly growing in popularity. Consumer market research group Mintel conducted a study on the use of meat alternatives in the U.S. in 2013. Supermarket sales of meat alternatives reached $553 million in 2012, representing 8% growth from 2010. The survey showed that the sale benefited from consumer interest in health and wellness and food safety issues related to genetically modified organisms (GMOs), in addition to food scares that call into question the quality of meat products. While only 7% of consumers identify as vegetarian, some 36% of consumers surveyed are using the products in place of real meat, and 16% indicate using the products alongside meat offerings which means, in simple terms, that they like the taste.
The etymology of the word “meat” actually shows us that it is rooted from the Old English term, “mete,” which literally meant “item of food.” Let us go back to its original meaning and eat real food instead of dead animals corpses. It’s the single-most important thing one person can do to protect the environment. And now non vegetarians cannot even use the excuse of taste since they have identical moral alternatives.
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