Omar Seeks Media Role in Tourism Promotion

Srinagar - Chief Minister, Omar Abdullah,  Wednesday sought the cooperation of media in the efforts of  his government to  showcase the return of normalcy in the state and also its efforts to project J&K as a tourist-friendly destination.


 “While filing stories about various happenings, the reporters should take full care that these are not going out of the right perception and creating unnecessary speculations in the minds of tourists intending to visit the State,” said Omar Abdullah after inaugurating the Sindhu Darshan, the annual tourism promotion festival organized by Tourism Department in Leh .

Stating that culturally rich Jammu and Kashmir has been a major attraction for tourists world over due to its scenic splendor, the Chief Minster said   that the mesmerizing beauty of the State has always attracted tourists of varied interests to the State.


He also mentioned the captivating scenery of Ladakh region and added that this part of the State possesses unique attraction for natural beauty lovers. Chief minster stressed on preserving the heritage and cultural vastness of the region.

The Chief Minister said that the tourist potential of the State has always been a strong economic advantage for it. He said wide-ranging economic activities emanating from tourism give support to the progress and welfare of the State.


The Chief Minister said that his government had initiated various measures to give fillip to tourism and showcase State’s diverse tourist attractions and rope in tourists both from within the country and from outside. He said protection and preservation of environment, forest wealth, water bodies, wildlife and natural beauty of the State has flagged most important aspect in the tourism development programme.

Expressing satisfaction over the preservation of cultural heritage by the people of Ladakh, Omar Abdullah asked them to remain positively involved in the protection and conservation of environment in this region which is unique and enthralling for the lovers of nature.


The Chief Minister referred to various projects being launched in Ladakh to promote tourism and generate economic activities for the locals. He said Trans-Himalayan Centre worth Rs. 25 crore was under execution in Leh while Rs. 20-crore Food Craft Centre and Rs. 30-crore Golf Course were also being developed here. He said these projects would give considerable fillip to the tourism and cultural activities.

Responding to the demand of the people for enhancing flights to Leh from Delhi and other places and reduction in the fare, the Chief Minister said that he would take up this issue with the Union Civil Aviation Ministry.

 The Chief Minister also said that he would direct the Police Department to examine the demand of Leh for enhancing the number of traffic personnel in the area to help smooth plying of traffic.


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