Iran launches English-language ‘iFilm’ channel


TEHRAN: Following success of iFilm Arabic and iFilm Persian, Iran today has launched the English edition of its 24-hour entertainment and movie channel known as iFilm English as the first Iranian channel broadcasting movies and serials in English.

The channel broadcasts premium Iranian movies and serials that have been professionally dubbed into English.

Officially launched on Monday, March 11, 2013, the channel aims to introduce Iran’s culture, civilization and history to the people of the world.

iFilm English broadcasts movies, serials and entertainment programs in English 24/7. The audience of the channel can receive its programs through four satellite platforms: Hotbird, Optus (for Asia, Australia), Nilesat (for the Middle East) and Intelsat (for the EU and Africa).

According to Head of the Islamic Republic of Iran Broadcasting (IRIB) World Service Mohammad Sarafraz, iFilm English, with the motto of “A New Family Experience,” seeks to introduce families in Western societies to a new experience of visual media and cinema with a content different from that of Hollywood, and thus provide a safe and attractive environment for their leisure time and in their own language

Using cutting-edge technology and streaming programs on the Internet and cell-phones, iFilm English also attempts to counter the efforts recently made by certain Western satellite companies aimed at curbing the voice of the culture of the Iranian people.

Irked by the rising popularity of new Iranian media several Western and Arab owned satellite providers have recently dropped several channels.  iFilm was one of the Iranian channels dropped last month by Arab satellite provider Gulfsat “under direct pressure from Paris based Eutelsat”. Earlier English language Press TV and Arabic Al-Aalam were also taken off the air by these providers.

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