Slathia inaugurates 11th showroom of JKI in Jammu

 JAMMU:-Maintaining that Jammu and Kashmir Industries Limited (JKI), has a centuries old historical background and the Baba-i-Quom, Sher-i-Kashmir, Sheikh Mohammad Abdullah always endeavoured to make it a vibrant company to provide better opportunities of livelihood to the thousands of skilled and unskilled people of the State, the Minister for Industries and Commerce Mr. S. S. Slathia today said that the coalition government, soon after taking over in 2008, again made determined efforts to revive all the sick Public Sector Undertaking (PSUs) of the State, which were on the brink of extinction. 

Speaking at an impressive function, after inaugurating State of Art, Sale-cum-Exhibition showroom set-up by the JKI at Exhibition ground, Jammu today, Mr. Slathia said that sincere efforts of the government coupled with the dedication and hard work of employees, most of the PSUs got not only revived but showed extra-ordinary performance, for which benefits of the recommendations of 6th pay Commission were extended to them also. He said that the employee of every PSU of the State today receives their salary on time every month and there is no outstanding on this account. 

The Minister assured that JKI shall also be brought under the ambit of 6th pay Commission recommendations very soon, as its production is expected to touch all time high target of 1.75 lakh meters of fibre in the coming fiscal as against 40,000 meters during the current financial year. The production level was only 4000 meters before 4 years when the present Government took over. “Not only this, the company has been able to revive its other units including Bemina Woollen mills, silk factory, Raj bagh Srinagar, Joinery mills at Bari-Brahman, Jammu and Pampore Srinagar with considerable improvement in quality and design development of its product”, Mr. Slathia said adding that tweed cloth and silk produced by JKI is in tremendous demand both in and outside the country with advance booking. However, the Minister enjoined upon the management of the JKI to further concentrate on design development and quality parameters of its products to meet the customer choice to dominate the market in the prevailing stiff competition. For this purpose, he urged the need for launching vigorous publicity campaign in electric and print media besides associating tourist guides and travel agents in its promotional campaign.

The Showroom at Exhibition ground Jammu will be the 10th showroom of JKI in the State where variety of silken and woollen products with quality assurance and reasonable price on 10% special discount have  been kept on display and sale for the customers. 

Slathia appreciated the management of JKI for showing better performance within shortest period adding that reports about record sales of Rs. 2.50 lakh to Rs. 3 lakh per day in the showrooms of Srinagar during the ongoing winter are very encouraging.   

The Minister announced that some multinational companies have desired to have a tie-up with the J&K Government for supply of export quality linen fibre and tweed from HDC Srinagar.

Speaking on the occasion, the Commissioner Secretary Industries and Commerce, Mr. Shantmanu urged the need for motivating maximum number of Vashinav Devi Ji pilgrims, whose number has touched all time high of 1 crore figure, to visit showrooms of the JKI and other PSUs to give big boost to the sales.

The function, among others, was attended by President Chamber of Commerce and Industries, Mr. Y. V. Sharma, MD, JKI, Mr. Javed Iqbal, MD, SICOP, Mr. R. L. Tikoo, MD, SIDCO, Mr. M. Mouzam, MD, J&K Cements, Mr. Razdan, Director Industries and Commerce, Mr. Gulzar Qureshi, Director Handloom department, Mr. Daulat Ram, MD, Handloom Development Corporation, Mr. M.S. Dua, MD JKEDI, Mr. M. I. Parrey, MD JK minerals Mr. D. K. Sharma  and Secretary KVIC Mr. Ravinder Singh.  

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