KU Lecture On Role of Business Houses Towards Consumers


Srinagar, Nov 08:-In order to create awareness among consumers about their rights and the role and responsibilities of corporate sector and business establishments towards consumers, an extension lecture“Role of business houses towards consumers” was held at University of Kashmir on Thursday which was organized by Varsity`s Department of Business and Financial Studies (DBFS).
While delivering the extensive lecture, Justice (Retd.) Bashir A. Kirmani, President, Jammu and Kashmir State Consumer Disputes Redressal Commission underscored the importance of consumer for a business establishment.
He said “Ultimate user of any manufactured product or a service is the consumer and his/her satisfaction is the decisive factor for the success of that particular product or service in the market”.
Stressing upon the business houses that they should cater the same product and service which they have promised to their consumers he said, “Commodities or service which a consumer has paid or asked for, should be at par and justify the deal between the consumer and the manufacturer in terms of quality and quantity”.
In order to tackle the malfunctioning and deficient services Justice Kirmani assured that there are certain laws which are in place to secure consumer’s right.
He said “Keeping in view various inconveniences that a consumer faces, the Government of India passed a Consumer Protection Act in 1986 which was latter on introduced in J&K State in 1987”.Since this law is applicable to the state of J&K the consumer should play an active and sensible role and should approach the concerned body for appropriate action against any manufacturer and service provider who violates the rights of the consumer.”
Suggesting the Industrialists, corporate houses and service providers to adopt various strategies to float up to the expectations of a common consumer he said “Fair pricing, eradication of malpractice and strict adhesion to the consumer friendly policies are the golden principle for proficient and healthy relationship between the manufacturer and consumer.”
In his address Head, Department of Business and Financial Studies (DBFS) Prof GM Sangmi while maintaining that the extension lecture is a part of an initiative of the department to bridge the gap between the industry and the consumers and create awareness about the rights of consumers in the society said “Consumer protection consists of laws and organizations designed to ensure the rights of consumers as well as fair trade competition and the free flow of truthful information in the market place.”
He added “The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors and may provide additional protection for the weak and those unable to take care of themselves. Consumer protection laws are a form of government regulation which aim to protect the rights of consumers.”

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