Govt Sets Up Committee to Promote Film Tourism

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Srinagar – In an effort to boost film tourism in the state, Jammu and Kashmir Government has set up a Film Tourism Promotion Committee (FTPC), with an aim to promote the film tourism potential of the J&K outside the state.

The FTPC has been set up with Principal Secretary to the Chief Minister as its Chairman with Director Tourism as its nodal officer.

Promotion of different picturesque film tourism destinations in the state will be its prime responsibility while as it will also invite and facilitate film makers to shoot in the valley.

“The PTPC has an important role and we’re optimistic of getting better outcomes”, Director Tourism Kashmir Talat Parveez said in an interaction with KNS.

He said that the committee has a technical team which will professionally promote different locations in the valley and demonstrate to the bollywood film makers and celebrities as to why Kashmir is the best location for film shooting. “We believe every shot with any requirement of background is possible in Kashmir, irrespective of the season”, he said.

In response to a question on the level of satisfaction of the film with crew that visited the valley recently along with film star Shahrukh Khan, he said, “They were so much convinced that they promised to be ambassadors of Kashmir’s beauty and hospitality and encourage more crews to shoot in the valley”.

Regarding the efforts that were made to facilitate the film crew, he said, “We made permissions available to them, every department and authority went a step ahead to make them and their shooting convenient and comfortable”.

When asked whether the film crews are interested in Pahalgam and Gulmarg tourist destinations only, the Director said that no particular place has been marked for shooting in valley and every place is itself attractive. “What we have to see is the choice of film makers and to cooperate with them. We know that every place in Kashmir is itself worth shooting at”, he said adding era of 1970’s and 80”s is slowly returning in Kashmir and bollywood is the best medium for promotion of tourism in the state.

While thanking people of the valley Director tourism said that there was a ten percent increase in the number of tourists that visited the state as compared to last year.

“Valley witnessed ten percent increase in tourist influx in comparison to last year and we’re optimistic to see it growing” he informed.

Asked what measures are being taken by the his department to facilitate the tourists “We’re making our best efforts to prove to them (tourists) as the best hosts so that through them the message of love and peace goes outside and more tourists would travel to Kashmir. We’re introducing adventure tourism like rafting, rock climbing etc”, he replied.

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