Governor N N Vohra on Sunday inaugurated the 11-day Comedy Drama Festival, 2012, organized by the Jammu Kashmir Film Makers and Artists Cooperative Ltd at SKICC here.
The festival has been organized in collaboration with the state information department and J&K Academy of Art, Culture and Languages. In the coming days, the festival will showcase plays in Kashmiri, Urdu, Dogri and Ladakhi to depict the cultural heritage of Jammu, Kashmir and Ladakh regions.
Vohra, who was the chief guest on the occasion, said television, radio, theatre and other mass media are powerful means to create awareness about the development and welfare schemes launched by the government. Using these media will go a long way in hastening the development process and promoting the welfare of the people. Through the visual media, even semi literate and uneducated people living in the remote areas can be better informed about the programs and schemes implemented for their welfare, he said.
Vohra directed the officials to involve common people in policy formulation to evolve relevant welfare programs. Well considered communication strategies can help the policy planners and administrators to secure the best possible results. There is a need to set up a cultural centre which must remain active throughout the year to organize drama and art festivals so that the artistic talent of the budding artists is groomed, he said.
Vohra congratulated JKFMAC for organizing the festival in which artists from Jammu, Kashmir and Ladakh would be performing in the coming days. Saadat Hassan Mantoos famous play titled, Tu Tu Main Main, was enacted on the occasion by Amateur Theatre Group, which was highly appreciated by the audience.
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